Junior PR Account Executive

Looking for a Dynamic Fashion PR Executive to join the ranks of a PR Agency in Mumbai.

Job Responsibilities

• Cultivate and maintain relationships with journalists, editors, and other media professionals.
• Pitch story ideas and press releases to relevant media outlets.
• Respond to media inquiries and coordinate interviews.
• Monitor media coverage and prepare reports on media impressions.
• Manage and update content on the company's website and social media platforms.
• Plan and execute press conferences, product launches, and other PR events.
• Coordinate media attendance and coverage for events. Ensure a positive and consistent brand representation at all events.
• Collaborate with internal teams, including marketing, sales, and corporate communications, to align PR strategies with overall business goals.
• Prepare regular reports on key PR metrics and share insights with the management team.

Skills & Requirements

• Good written & oral communication skills
• 1-5 years of relevant experience in a PR agency, preferably in the fashion industry
• Detail-oriented & comfortable working in a fast-paced office environment
• Bachelor's degree in Marketing, PR, Journalism, Communications, or a related field