Junior Digital Marketing Executive

About the Company

We are hiring on behalf of our client who is a growing creative and social-first marketing and PR agency built around strategy, design and digital storytelling. They partner with brands across lifestyle, beauty and wellness predominantly. Our client company is a small, fast-moving team: close client relationships, high creative ownership and a belief that the strongest work comes from a mix of instinct, craft and data, not just one or the other.

About the Role

We're looking for a Junior Digital Marketing Executive with a strong interest in social media, influencer marketing and digital culture. This role carries a significant influencer marketing component, including creator identification, outreach and negotiation, alongside support on social media strategy, content planning and campaign execution for our brand partners.

Key Responsibilities

• Identify and coordinate with relevant influencers and creators for campaigns, aligned to brand fit and budget.
• Lead or support influencer outreach and rate negotiations, working within client-approved budgets.
• Manage influencer campaign execution end to end: briefing, timelines, deliverable tracking and reporting.
• Manage and execute social media content calendars and campaigns.
• Research trends, creators, competitors and emerging content formats.
• Develop social-first ideas, captions, hooks and content briefs.
• Track campaign and social media performance and share key insights.
• Coordinate with internal creative, strategy and client servicing teams.

Ideal Candidate

• 0 to 2 years of experience in digital marketing, social media or influencer marketing.
• Prior exposure to influencer negotiations or creator partnerships is a strong plus.
• Strong understanding of Instagram, creators and current social trends.
• Good communication, copywriting, negotiation and organisational skills.
• Creative, proactive and comfortable working in a fast-paced agency environment.

Location: Mumbai (Hybrid)

Employment: Full-time

Seniority: Junior-level