Junior Digital Marketing Associate In Mumbai

Key Responsibilities

• Research conversational queries and track brand versus competitor visibility across major AI platforms like ChatGPT and Gemini.
• Support the creation of answer-first content, including short answer blocks, FAQs, comparison tables, and summaries.
• Assist in preparing detailed AEO/GEO content briefs based on prompt testing, user intent, and competitive research.
• Organize proof-based elements like facts, use cases, sources, and trust signals to refine overall content retrievability.
• Maintain experiment logs, tracking documents, and repeatable AEO/GEO processes for future team execution.
• Deep understanding of AEO/GEO concepts like direct answers, zero-click search, entity relevance, and citations.
• Knowledge of AI answer engines and search platforms including ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• Query research abilities to identify conversational, intent-based, and decision-making customer questions.
• Strong documentation skills to maintain prompt tracking sheets, competitor analyses, and visibility reports.
• Analytical mindset to identify content gaps and evaluate competitor brand presence in AI-generated answers.

About Company: Antraweb Technologies Pvt. Ltd., established in 1992, is a leading provider of Tally-based business software solutions. With more than 3 decades of experience and 35,000+ clients across India and globally, the company delivers secure, scalable, and customized solutions to meet diverse business needs. An ISO 27001 certified organization, it offers end-to-end services including Tally software, cloud access, mobile applications, and business-specific customizations. Backed by a team of 350+ professionals, Antraweb is driven by a strong focus on quality, transparency, and enabling digital growth for businesses.