Junior Copywriter

Location: South Delhi, India

Work Days: Monday-Friday (WFO), Saturday (WFH)

Timings: 10 AM – 7 PM

Experience: 1-4 years

About PTAL

PTAL is a design-led, modern Indian lifestyle brand rooted in the revival of

traditional metals like brass, copper, and kansa. Built on the philosophy of Artful

Utility, the brand creates products that are both aesthetically rich and deeply

functional, designed for everyday use. PTAL is on a mission to bring India’s metal

craftsmanship back into contemporary homes through thoughtful design and

storytelling.

Role Overview

We’re looking for a Copywriter to own and shape PTAL’s brand voice across all

touchpoints.

Key Responsibilities

• Website & Product Copy: Write copy for website, product pages, and landing

pages

• Performance Copy: Develop ad and campaign copy
• Lifecycle Communication: Write emailers, newsletters, and WhatsApp content
• Social Media Copy: Create captions and campaign storytelling
• Brand Storytelling: Build narratives aligned with craft and culture
• Cross-functional Collaboration: Ensure consistency across platforms
• Content Optimization: Improve copy based on performance insights

What We’re Looking For

• 1-4 years experience (D2C, lifestyle, luxury, or agency)
• Strong storytelling and brand voice understanding
• Interest in craft, culture, and artisanship
• Excellent command of English
• Strong attention to detail
• Hindi is a plus
• Strong reading and writing habits
• High ownership and hustle mindset

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person