Jr. Digital Marketing Executive

Job Summary

We are looking for a motivated Digital Marketing Executive with 0–1 year of experience or a basic understanding of PPC and paid advertising. The candidate will be responsible for managing paid advertising campaigns, monitoring performance, optimizing campaigns, and generating leads through data-driven advertising strategies. Freshers with relevant knowledge or training are welcome to apply.

Key Responsibilities

• Plan, create, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft/Bing Ads.
• Manage campaign types including Google Search, Display, Performance Max, YouTube, Remarketing, Meta Lead Generation, Conversion, and Engagement campaigns.
• Conduct keyword research, competitor analysis, audience research, and campaign planning.
• Develop and optimize ad copies, creatives, offers, and landing page messaging.
• Monitor campaign performance and optimize budgets, bids, keywords, audiences, placements, and targeting.
• Conduct A/B testing of ad copies, creatives, audiences, and landing pages to improve campaign results.
• Analyze key performance metrics such as CTR, CPC, CPL, CPA, ROAS, conversion rate, and ROI.
• Set up and monitor conversion tracking using Google Tag Manager and Google Analytics.
• Analyze campaign data to identify performance gaps and optimization opportunities.
• Scale successful campaigns while maintaining cost efficiency and campaign performance.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Understand business and client objectives and develop advertising strategies to achieve campaign goals.
• Communicate with clients regarding campaign requirements, updates, performance, and recommendations.
• Coordinate with content, design, development, and marketing teams for campaign execution.
• Stay updated on advertising platform features, policies, tools, and digital marketing trends.

Required Skills & Expertise

• 0–1 year of experience in Digital Marketing, PPC, Paid Advertising, or Performance Marketing. Freshers with relevant knowledge or training are welcome.
• Basic understanding of Google Ads and Meta Ads.
• Knowledge of LinkedIn Ads and Microsoft/Bing Ads is an added advantage.
• Understanding of keyword research, audience targeting, bidding strategies, and budget optimization.
• Basic knowledge of lead generation, conversion optimization, and digital advertising metrics.
• Familiarity with Google Analytics, Google Tag Manager, and Looker Studio is an advantage.
• Good verbal and written communication skills.
• Analytical thinking and data-driven decision-making abilities.
• Strong problem-solving, time-management, and organizational skills.
• Ability to take ownership of campaigns, manage assigned responsibilities, and meet deadlines.
• Willingness to learn, adapt, and improve campaign performance continuously.

Compensation

• Salary: Based on skills, experience, and company standards.

Work Location: Kadavanthara, Kochi, Kerala

Job Type: Full-time

Work Mode: In-person

Pay: From ₹15,000.00 per month

Benefits

• Paid sick time
• Paid time off

Work Location: In person