Influencer Marketing Manager

Company: Me n Moms Pvt. Ltd.

Location: Mumbai – Head Office

Department: Marketing

Experience: 5–8 Years

Employment Type: Full-Time

Job Summary

We are looking for a Senior Influencer Marketing Manager to lead and scale Me n Moms' influencer marketing initiatives, with a strong focus on

Micro & Nano Influencers.

The person will own the complete influencer marketing function — from

strategy, influencer discovery and relationship building to campaign execution, negotiations, team management and performance measurement.

The ideal candidate should have strong hands-on experience in D2C/consumer brands and a proven ability to build a large creator network and generate measurable brand and business impact through influencer marketing.

Key ResponsibilitiesInfluencer Strategy & Planning

• Develop and execute the overall Influencer Marketing Strategy for Me n Moms.
• Build monthly and quarterly influencer marketing plans aligned with brand and business objectives.
• Develop influencer strategies around product launches, new collections, offers, festive campaigns and brand awareness initiatives.
• Create a scalable influencer ecosystem primarily across Micro & Nano Influencers.
• Identify new influencer categories, content formats and emerging creators relevant to the brand.

Micro & Nano Influencer Network

• Build and maintain a strong network of Micro & Nano Influencers.
• Focus primarily on:
• Mom Influencers
• Parenting Creators
• Baby & Kids Creators
• Family & Lifestyle Creators
• Product Review Creators
• Regional/Local Creators
• Identify creators with genuine engagement, relevant audiences and strong content quality.
• Develop long-term relationships with high-performing influencers.
• Build a database of influencers with complete information on reach, engagement, commercials, collaboration history and performance.

Campaign Management

• Own end-to-end influencer campaigns from briefing to execution and reporting.
• Develop campaign briefs, influencer deliverables and content guidelines.
• Manage influencer outreach, negotiations, product seeding and collaborations.
• Drive barter, gifting and paid influencer campaigns.
• Ensure timely content creation, approvals and publishing.
• Coordinate with internal teams for product availability, dispatches, creative requirements and campaign execution.

Influencer Negotiation & Budget Management

• Negotiate influencer commercials and deliverables.
• Ensure maximum value from influencer budgets.
• Evaluate cost per reach, engagement and content output.
• Maintain campaign budgets and ensure spends are aligned with approved plans.
• Identify opportunities to increase the percentage of cost-effective/barter collaborations.

Performance & ROI

• Track and analyse influencer campaign performance.
• Monitor:
• Reach
• Impressions
• Views
• Engagement
• Engagement Rate
• Content Performance
• Cost per Engagement
• Traffic/Clicks
• Leads/Sales
• ROI/ROAS wherever measurable
• Identify top-performing creators and develop them into long-term brand partners.
• Analyse campaign results and optimise future influencer strategies.

Team & Stakeholder Management

• Lead and mentor the Influencer Marketing team.
• Set clear daily, weekly and monthly targets for the team.
• Review influencer sourcing, outreach, conversion and campaign performance.
• Work closely with Brand, Social Media, Creative, E-commerce and Sales teams.
• Coordinate with external influencer agencies and vendors wherever required.
• Present regular influencer marketing performance reports to senior management.