Influencer Marketing Manager

Company: Expression 360 Services India Ltd.

Location: Delhi NCR

Employment Type: Full-time

Experience: 6–7 Years

About Expression 360

Expression 360 Services India Ltd. is a full-spectrum creative and communication agency with over 15 years of experience delivering integrated solutions across branding, exhibitions, events, films, immersive environments, and digital engagement.

We work with leading corporates, government ministries, departments, PSUs, and organizations across India, delivering integrated communication solutions across physical and digital platforms.

Role Overview

We are looking for an experienced Influencer Marketing Manager to manage and execute influencer marketing campaigns, with a strong focus on

Government Ministries, Departments, PSUs, and institutional clients.

The ideal candidate should have strong experience in influencer strategy, creator management, campaign execution, client servicing, and stakeholder coordination.

Key Responsibilities

• Develop and execute influencer marketing strategies and campaigns based on client objectives.
• Identify, onboard, and manage relevant influencers, creators, and KOLs.
• Manage end-to-end influencer campaigns including planning, negotiations, content approvals, execution, and reporting.
• Handle influencer campaigns and communication requirements for government and PSU clients.
• Coordinate with Creative, Content, Social Media, and Client Servicing teams for campaign execution.
• Manage influencer budgets, deliverables, timelines, and contracts.
• Track campaign performance and prepare reports and presentations for clients.
• Build and maintain strong relationships with influencers, talent agencies, and creator networks.
• Contribute to pitches and proposals with influencer recommendations, campaign ideas, and strategies.
• Stay updated on influencer trends, platforms, creators, and emerging content formats.

Requirements

• 6–7 years of relevant experience in Influencer Marketing, Digital Marketing, Social Media, or Creator Management.
• Prior experience handling Government / Government-linked / PSU clients or accounts is mandatory.
• Strong understanding of influencer marketing and social media platforms.
• Excellent client servicing, communication, negotiation, and stakeholder management skills.
• Ability to manage multiple campaigns and stakeholders simultaneously.
• Strong presentation and reporting skills.
• Proficiency in MS PowerPoint and Excel.
• Bachelor's/Master's degree in Marketing, Mass Communication, Advertising, Digital Marketing, or a related field is preferred.