Influencer Marketing Gurugram (India)

We’re looking for an influencer marketing trailblazer, someone who lives and breathes digital culture, thrives on creativity, and knows how to turn influence into impact. You’ll drive influencer-led storytelling that doesn’t just reach people, but moves them—building communities, sparking conversations, and shaping how the world experiences our brand. If you understand creators as collaborators, trends as opportunities, and data as the backbone of creativity, this role is made for you. Key Responsibilities Craft Culture, Not Just Campaigns Design and execute influencer strategies that go beyond awareness — building affinity, engagement, and advocacy. Translate brand goals into storytelling that feels authentic, human, and share-worthy. Collaborate with brand, creative, and content teams to craft moments that matter. Spot the Voices that Shape Tomorrow Discover and partner with the right creators — from niche voices to digital powerhouses — who align with our brand ethos. Build real relationships with influencers, talent agencies, and creator communities. Lead negotiations, timelines, and budgets with a balance of empathy and precision. Lead Campaigns that Inspire Drive every stage of influencer collaboration — from briefing and content creation to live publishing and performance tracking. Ensure each piece of content feels real, relevant, and rooted in the creator’s voice. Partner with internal teams to amplify content across paid, organic, and earned touchpoints. Measure Impact, Not Just Metrics Track and interpret KPIs — reach, engagement, conversions — with a focus on actionable insights. Share learnings that help refine future campaigns and fuel creative innovation. Stay Ahead of the Curve Be a trend scout — constantly exploring recent creators, formats (Reels, Shorts, Lives), and storytelling techniques. Bring bold, creative ideas that push boundaries and set recent benchmarks in influencer marketing. Requirements 3–5 years of ha