Influencer Marketing Associate (From Agency Only)

About the Opportunity

A fast-growing talent acceleration and creator economy startup, we bridge high-potential professionals and influencers with top-tier brands and growth-stage companies across India. We operate at the intersection of digital marketing, community building, and performance-based creator partnerships—helping brands scale through authentic, data-backed influencer campaigns while empowering creators to monetize their audiences meaningfully.

Role & Responsibilities

• Identify, vet, and on-board nano to mid-tier influencers aligned with client brand aesthetics, audience demographics, and campaign KPIs.
• Manage end-to-end influencer campaign execution—from brief creation and content alignment to tracking deliverables and performance reporting.
• Build and nurture long-term creator relationships, acting as the main liaison between influencers and brand teams.
• Collaborate with internal marketing and analytics teams to measure campaign ROI, track engagement metrics, and optimize future influencer selections.
• Stay ahead of emerging creator trends, platform algorithm shifts, and content formats (Reels, shorts, carousels, Lives) to advise clients strategically.
• Coordinate influencer contracts, fee negotiations, and payment logistics—ensuring compliance and timely execution.

Skills & Qualifications

Must-Have

• Influencer marketing platforms (e.g., AspireIQ, CreatorIQ, Upfluence)
• Social media analytics tools (e.g., Hootsuite, Sprinklr, native Instagram/Facebook Insights)
• Content moderation and brief creation
• Creator outreach and negotiation
• Campaign performance tracking (CTR, engagement rate, conversion tracking)
• Understanding of Indian creator ecosystem (Tamil, Hindi, Bengali, Telugu, Marathi, etc. markets)

Preferred

• Experience managing UGC or brand ambassador programs
• Familiarity with performance marketing KPIs (CPM, CPA, ROAS)
• Basic knowledge of TikTok Creator Marketplace or YouTube BrandConnect

Benefits & Culture Highlights

• Work with India’s most dynamic brands and rising creators shaping the next wave of digital marketing.
• On-site collaborative culture with flexible hours and regular team lunches/learning sessions.
• Opportunity to shape influencer strategy from ground-up in a high-impact, fast-moving startup environment.