Head – Performance Marketing [FMCG/FOOD/D2C Mandatory]

About The Company

We are a fast-growing D2C brand in the food and beverage space, scaling rapidly across quick commerce and major marketplaces. We're moving from 10 to 100, and we need a hands-on performance marketing leader to own paid growth across Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Google, and Meta.

This is a builder's role—equal parts strategy, execution, and team leadership. We're data-driven and AI-forward, and we expect our leaders to actively use AI tools to sharpen output and speed.

What We Offer

• High-impact role with direct visibility to leadership
• Ownership of media budget and full-funnel strategy
• Collaborative, fast-paced environment

Key Responsibilities

Performance Strategy & Execution

 Own the end-to-end performance marketing strategy across quick commerce (Blinkit, Zepto, Swiggy Instamart), marketplaces (Amazon, Flipkart), and our D2C website.

 Plan, launch, and optimize campaigns across all five paid ecosystems: q-commerce ad consoles, Amazon Ads, Flipkart Ads, Google Ads, and Meta Ads.

 Use each channel for what it does best: Meta and Google to build demand and drive D2C traffic, and platform-native ads to capture that demand where the purchase happens.

 Translate business targets into channel-level plans for spend, ROAS, CAC, and revenue growth. Budget & Performance Management

 Own the monthly and quarterly media budget; dynamically shift spend toward the highest return channels.

 Drive ROAS, blended CAC, AOV, and contribution margin, and report performance directly to leadership.

 Set up and maintain reporting dashboards and attribution logic (including the impact of Meta/Google on q-commerce and marketplace sales) so decisions are grounded in reliable data. Quick Commerce & Marketplace Growth

 Partner directly with quick commerce and marketplace ad teams on placements, visibility, and exclusive promotions.

 Build strong relationships with platform ad teams to get early access to new ad products, beta features, and category trends.

 Optimize listings, keywords, and bidding to maximize discoverability, category ranking, and conversion.

 Sync paid activity with real-time availability, pricing, and inventory across dark stores and hubs, which matters especially for fresh and short-shelf-life bakery products.

 Plan campaigns around festive and seasonal demand peaks. AI Adoption & Enablement

 Use AI tools to speed up creative ideation, copywriting, audience and keyword research, and performance reporting.

 Build practical AI-driven workflows and playbooks for the function.

 Train and mentor the team on daily, responsible use of AI tools. Team Leadership & Collaboration

 Lead, mentor, and grow a high-performing team of 4-6 performance marketers.

 Work closely with the Brand Marketing team and Key Account Managers to align paid insights with creative, pricing, and assortment decisions.

What We Are Looking For

 Experience: 6-10 years in performance marketing, with 3+ years managing budgets and scaling teams.

 Quick Commerce: Proven hands-on experience running and scaling campaigns on Blinkit, Zepto, and Swiggy Instamart.  Marketplaces: Strong track record managing scaling ad spends on Amazon Ads and Flipkart Ads.

 Meta & Google: Strong hands-on expertise in Meta Ads Manager and Google Ads (Search, Shopping, Performance Max, YouTube), not just working knowledge.

 AI Tool Fluency: Demonstrated use of generative AI in marketing for content, research, analysis, or automation.

 Financial Literacy: Strong command of ROAS, CAC, AOV, and contribution margin, with the ability to make budget calls based on numbers.

 Industry Background: Prior experience in D2C, FMCG, Food & Beverage, or quick commerce is highly preferred.

 Growth Toolkit: Familiarity with creative testing, CRO, and retention/CRM marketing automation.

 Ownership: This is a true builder role requiring extreme ownership to drive the brand from 10 to 100. You will be directly responsible, together with Key Account Managers (KAMs), for both top-line and bottom-line growth.

Skills: ads,swiggy,team leadership,performance marketing,diary,fmcg,qcommerce,blinkit,zepto,bakery,food & beverage,meta