Head of Performance Marketing and CRM

Kochi | Full-time | Reports to GM Marketing

6-day week, with the second Saturday off

Immediate Joiners preferred.

We're looking for a Growth & Performance Marketing Manager — not just a media buyer. This person owns acquisition and pipeline end-to-end across paid, search, and lifecycle channels, builds and leads a growing team, and helps the company stay ahead of a rapidly shifting channel landscape, including the rise of AI-mediated discovery. Paid Acquisition (foundation, still essential)

• Own Google Ads, Meta Ads, and LinkedIn Ads end-to-end — with LinkedIn treated as a primary, not secondary, channel for B2B pipeline
• Increasingly manage AI-driven/automated bidding as strategic oversight rather than manual bid management — shifting from 'campaign operator' to 'campaign architect + AI supervisor'
• Diversify beyond the 'big 3' as CAC rises: test Reddit, YouTube Shorts, podcast sponsorships, programmatic/CTV, and community-led placements (Product Hunt, G2, Capterra)

Be measured on CAC:LTV ratio, payback period, MQL-to-SQL conversion, and marketing-sourced/influenced pipeline — not just ROAS/CTR

• Partner directly with RevOps/Sales on lead scoring, CRM hygiene, and attribution across long, multi-touch B2B sales cycles
• For freemium/trial products: work with Product on in-app lifecycle marketing and trial-to-paid conversion

Own SEO today; Structure content and landing pages for machine-readability and citation, not just keyword ranking

Build repeatable growth systems/SOPs and a testing culture (creative, audience, landing page, messaging) that scales without the manager as a bottleneck

• CRM/marketing automation, attribution tooling, and increasingly, AI creative-generation and testing tools

Partner with Content/Brand on organic and Email Marketing as compounding, lower-CAC channels as paid CAC inflates

• Proven, hands-on Google Ads + Meta Ads experience; strong LinkedIn Ads capability for B2B lead-gen/ABM
• SEO fundamentals plus genuine curiosity/early experimentation in AEO/GEO
• Comfort with AI-assisted marketing tools (creative generation, predictive LTV/audience modelling, automated testing) — now a baseline expectation
• CRM/marketing automation fluency (HubSpot, Salesforce, or similar) and multi-touch attribution literacy
• Team-building experience, or clear readiness to build a team .

Experience with intent-data/ABM tooling and CRO platforms (Hotjar, VWO)

• Certifications: Google Ads, Meta Blueprint, HubSpot