Head of Performance Marketing and CRM

We are Kuubiik, a modern marketing agency built for growth-stage businesses. We don't just run ads—we build full-funnel systems that convert. In this role, you'll be joining our team to drive performance marketing campaigns end-to-end for one of our clients, from traffic generation to conversion tracking, landing page flows, and automation.

Key Responsibilities

Paid Campaign Management

Plan, launch, and optimize paid advertising campaigns across Google, Meta, TikTok, LinkedIn, etc.

Own the full media strategy: budgeting, targeting, bidding, and creative testing

Track and improve ROAS, CAC, CPL, and LTV based on business goals

Conversion Funnel & Landing Pages

Understand the full journey from ad click to lead or sale

Work with no-code tools like Webflow, Unbounce, or Zapier to build or optimize flows

Set up and automate form responses, thank-you pages, and CRM handovers

Make recommendations to improve page load speed, design, and conversion rates

Email & Retargeting Flows

Create simple but effective email automations and nurturing sequences

Set up retargeting campaigns across Meta and Google to maximize conversions

Support lifecycle marketing with insight from ad performance

Tracking, Analytics & Reporting

Ensure accurate tracking via GA4, GTM, Meta Pixel, and conversion APIs

Monitor funnel performance and spot drop-offs or friction points

Prepare performance reports and share actionable insights with stakeholders

Requirements

• 3–5+ years experience in paid media and full-funnel marketing
• Expert-level understanding of Google Ads and Meta Ads platforms
• Experience with no-code tools like Zapier, Webflow, or similar
• Strong grasp of landing page principles and conversion best practices
• Bonus: experience with email tools like Mailchimp, ActiveCampaign, or Klaviyo
• Ability to think strategically but execute hands-on across the funnel