Head of Digital Marketing

Company Description Prachar Communications Pvt. Ltd. is one of India’s leading marketing and advertising agencies, offering a comprehensive suite of services for cross-platform campaigns. The agency provides end-to-end solutions through its in-house digital media cell, advanced post-production and recording studio, OOH advertising capabilities, and award-winning creative team.

Digital Media Strategist/Head

Location: Mumbai

Work Mode: Full-time, work from office

Week-off Structure: Alternate Saturdays work from home

Prachar Communications is looking for a Digital Media Strategist with 8+ years of experience in digital media planning and strategy. The role requires a strong strategic thinker who can independently create media strategy decks, build media plans from scratch, manage budgets of INR 1 crore and above, and present recommendations confidently to internal and client stakeholders.

Key responsibilities

Develop end-to-end digital media strategies aligned with brand, campaign and business objectives.

Create detailed strategy decks with clear media mix recommendations across channels and formats.

Build media plans from scratch, including audience mapping, channel selection, budget allocation, phasing and expected outcomes.

Manage and optimize media spends of at least INR 1 crore, ensuring effective allocation and performance orientation.

Present strategy decks, media plans and rationale in a clear, structured and persuasive manner to clients and leadership teams.

Work closely with servicing, creative, content and performance teams to translate strategy into execution-ready plans.

Use audience, market and campaign data to derive insights and strengthen media recommendations.

Candidate profile

8+ years of relevant experience in digital media strategy, media planning or integrated media roles.+1

Proven experience in creating media strategy decks and digital media plans independently from scratch.

Hands-on experience managing campaign budgets of INR 1 crore or more.

Strong understanding of media mix, digital platforms, audience behavior, budget planning and campaign structuring.

Strong presentation and storytelling skills with the ability to simplify complex strategy into compelling client-facing recommendations.

Agency experience will be strongly preferred.

Application line

Interested candidates can mail their profile to karishma@prachar.in with

Current CTC

Expected CTC

Notice period

Strategy decks

Media plans

Portfolio / relevant work samples