Head of Brand

Nestasia is looking for a Head of Branding who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies. Nestasia aims to provide a very wide assortment of new and unique products to customers at affordable prices. The brand manager has to monitor and manage brand value, processes and experience in the assigned space.

Duties and responsibilities

•PLAN digital media for campaigns (brand and media calendar, budgeting, projections, growth)

•CREATE effective strategies and actionable, PR stories that can make Nestasia stand-out as a destination for home

•DRIVE brand initiatives with external organizations and execute campaigns

•EVALUATE / monitor campaign performance

•COMMUNICATE effectively the brand persona and own all brand communication and brand positioning

•COMMUNITY Building and consumer love, draw consumer insights

•SOCIAL Media presence and growth including Influencer marketing

•PARTNER with agencies/brands and carry out product integration and strategic partnerships

•TRACK market trends and competitor portfolio, trend analysis across consumer behavior, target market, industry scenario

•RESEARCH new opportunities, white spaces for new product development

Desired Candidate Profile

•Excellent communication and analytical skills

•Should have attention to details

•Experience in brand management for FMCG sector/company will be a plus point.

•Should have good work ethics and calm attitude

•6-8 years marketing experience where brand campaigns have been managed.

•Worked on 360- marketing campaigns

•Ability to work with multiple stakeholders/ external agencies including creative

•Digital media understanding, planning and evaluation

•Strong creative sensibilities

•High ownership and passion

•Experience working on multiple projects and managing tight timelines