Head – Business Development & Sales (FMCG)

Location: Pune, Maharashtra

Reporting To: Managing Director

About Us

Jai Jalaram Food Products is a rapidly growing bakery and packaged foods company with a strong presence in Toast, Khari, Cookies, Cakes, Bread, Pav and other bakery products.

We are on a mission to scale our business from approximately ₹15 Crore to ₹50 Crore in the next three years and are looking for an entrepreneurial commercial leader who can build a world-class sales and marketing organization.

This is not a routine sales management role. We are looking for someone who enjoys building businesses, creating distribution networks, developing teams and driving profitable growth.

Role Purpose

To lead the complete Sales & Marketing function of the company by driving business growth, expanding distribution, strengthening the brand, building high-performing teams and developing scalable commercial systems.

Key Responsibilities (KRAs)Business Growth

• Develop and execute the overall commercial strategy to achieve the company's growth objectives.
• Drive sustainable revenue and profitable growth across all channels.

Distribution Expansion

• Develop and expand distributor network across Maharashtra.
• Identify new markets and appoint high-quality distributors.
• Improve distributor productivity and profitability.

Sales Organization

• Build and lead a high-performance sales team.
• Recruit, train and develop Sales Officers, Territory Sales Executives and Sales Representatives.
• Establish performance management systems and sales processes.

Route-to-Market Strategy

• Design and implement an efficient Route-to-Market (RTM) strategy.
• Improve market coverage, beat planning and sales productivity.
• Increase numeric and weighted distribution.

Marketing & Brand Development

• Develop regional marketing initiatives.
• Improve retail visibility and merchandising.
• Plan trade marketing and retailer engagement programs.
• Work closely on packaging, branding and communication initiatives.

New Product Launches

• Identify market opportunities.
• Lead commercial planning and execution of new product launches.
• Monitor product performance and recommend improvements.

Pricing & Trade Strategy

• Recommend pricing strategies.
• Design distributor and retailer incentive schemes.
• Monitor competitor activities and market trends.

Sales Planning & Forecasting

• Prepare monthly, quarterly and annual sales plans.
• Improve demand forecasting and inventory planning.
• Coordinate with production to ensure product availability.

Business Analytics

• Develop dashboards and sales MIS.
• Review market performance regularly.
• Drive decisions based on data and market insights.

Key Account Development

• Develop Modern Trade, Institutional, HoReCa and Corporate business.
• Identify new growth opportunities.

Key Performance Indicators (KPIs)

• Achievement of annual sales targets.
• Profitability and gross margin improvement.
• Appointment and development of new distributors.
• Increase in active retail outlets.
• Improvement in outlet productivity.
• Sales team recruitment, development and retention.
• Successful execution of new product launches.
• Forecast accuracy and inventory optimization.
• Collection efficiency and debtor management.
• Brand visibility and market execution.

Desired Candidate Profile

• 12–20 years of FMCG Sales & Marketing experience.
• Experience in Bakery, Biscuits, Snacks, Dairy or Packaged Foods preferred.
• Strong General Trade and Distributor Management experience.
• Proven track record of building distribution networks.
• Experience in recruiting and leading sales teams.
• Strong commercial, analytical and leadership skills.
• Entrepreneurial mindset with the ability to work closely with promoters.
• Willingness to travel extensively across Maharashtra.

Why Join Us?

• Opportunity to build a high-growth FMCG business.
• Direct reporting to the Managing Director.
• Freedom to build your own team and commercial organization.
• Opportunity to influence business strategy, product launches and market expansion.
• Leadership role with significant long-term growth potential.

We are looking for a business builder, not just a sales manager.

If you are passionate about building brands, expanding distribution, developing high-performing teams and helping scale an ambitious regional FMCG company from ₹15 Crore to ₹50 Crore, we would love to hear from you.