Growth / Retention Head - Gurgaon

Growth / Retention Head (D2C | CRO | CRM | Lifecycle Marketing)

Location: Gurugram

Work Mode: 5 Days Work from Office

Salary - 60 Lacs

About the Role

We are looking for a highly analytical and growth-oriented Growth / Retention Head to lead the customer lifecycle strategy for one of India's fastest-growing D2C fashion brands.

The ideal candidate will own the complete customer journey—from acquisition and activation to retention and reactivation—while driving customer lifetime value (LTV), improving conversion rates, and optimizing marketing efficiency. This role requires expertise in CRM, lifecycle marketing, conversion rate optimization (CRO), customer segmentation, experimentation, and analytics.

Key Responsibilities

• Own the end-to-end customer lifecycle strategy across acquisition, retention, and reactivation.
• Develop data-driven growth strategies to improve CAC:LTV ratio and revenue.
• Drive customer retention through CRM, loyalty, personalization, and engagement campaigns.
• Build and automate lifecycle journeys across Email, SMS, WhatsApp, Push Notifications, and Retargeting.
• Conduct A/B testing and CRO experiments to improve website conversion rates.
• Analyze customer cohorts, funnel performance, churn, and campaign effectiveness.
• Collaborate with Product, Performance Marketing, CRM, Analytics, and Design teams.
• Drive repeat purchases and customer loyalty initiatives.
• Prepare business reports and recommend data-backed growth strategies.

Candidate Profile

• 5–8 years of experience in Growth Marketing, Retention Marketing, CRM, Lifecycle Marketing, or CRO.
• Experience working with D2C, E-commerce, Consumer Internet, Fashion, Beauty, Lifestyle, or Retail brands.
• Strong knowledge of customer segmentation, cohort analysis, funnel optimization, and experimentation.
• Hands-on experience with CRM platforms such as WebEngage, CleverTap, MoEngage, HubSpot, Braze, or Salesforce Marketing Cloud.
• Experience with analytics platforms including GA4, Mixpanel, Looker Studio, Tableau, or Power BI.