Growth Marketer (Performance Marketing)

About the Role

We are hiring an execution-focused Growth Marketer specializing in performance advertising. You will manage, optimize, and scale paid acquisition campaigns across Meta and Google Ads with a laser focus on ROI, conversions, and customer acquisition costs.

Key Responsibilities

. Plan, set up, and execute end-to-end paid advertising campaigns on Meta Ads Manager and Google Ads.

. Manage monthly ad budgets exceeding ₹1,00,000, optimizing continuously for high ROAS and low CPL/CAC.

. Analyze and report on campaign performance metrics daily/weekly, presenting data-backed conclusions on ad fatigue, conversion rates, and scaling opportunities.

. A/B test ad creatives, copy, landing pages, and audience targeting to boost funnel conversion.

Requirements & Qualifications

. 1.5 to 2 years of proven, hands-on experience in Performance Marketing.

. Strong expertise in campaign setup, audience segmentation, pixel setup, and bidding strategies on Meta and Google Ads.

. Proven track record of managing monthly ad spend of ₹1 Lakh+.

. Deep understanding of performance marketing statistics (CTR, CPC, CPL, CPA, CAC, ROAS).

. Strong analytical mindset with the ability to articulate numerical outcomes clearly.