Growth Hacker Delhi (India)

Digital Marketing , Recent Delhi, India -Full time

Job Description

At Affilytics, we are looking for a growth hacker – a cross-functional role where you will work closely with the marketing team to derive the growth of the company.

Key Responsibilities

Choosing which metrics/KPIs (Key Performance Indicators) to focus on.

Bringing traditional and creative ideas how to grow those KPIs.

A/B testing those ideas.

Analyzing the data and users’ feedback.

Exchanging ideas/data/feedback in order to present results and make the product more user-centric.

Driving traffic to our website, landing pages, social media

Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.

Working on a lean startup process.

Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral – Revenue)

Prioritizing growth channels.

Optimizing channels in order to always improve the performance of one’s business.

Scaling and Automating the growth processes.

Knowledgeable about referral marketing and being able to create viral growth.

Requirements

Being data-driven and kind of a data-geek: explicit understanding of data, analytics, metrics and statistics.

Being social and understanding users’ behavior. Having excellent customer relations skills and being focus on customer experience.

Willing to learn.

Having a startup mindset.

A/B Testing and Data Analytics experience

Editing and copywriting skills

Not being scared of pivoting

Not being scared of pivoting

Knowledge about both inbound and outbound marketing. Programming knowledge: even if it’s not compulsory, it is recommended.

Being performance and results-oriented

Being curious and creative

Being relentless in pursuit of growth