Growth Automation Manager

Job Title: Growth Automation Manager | Location: Chennai

Joining: Immediate Joiners | Experience: 7+ Years

About the Role

Elixir is looking for a hands-on Growth Automation specialist who can own end-to-end lead flow automation across email, WhatsApp, and social media from strategy to execution. This is not a coordination role. We need someone who can think, build, and run it themselves.

What You'll Own

• Design and execute automated lead nurture flows across email, WhatsApp, and Social media channels (MQL → SQL → pipeline)
• Build end-to-end automation workflows - drip sequences, trigger-based flows, re-engagement campaigns, and social media response/outreach automation
• Develop channel-specific strategies for email, WhatsApp, LinkedIn, and other relevant platforms -not copy-paste, but purpose-built for each
• Set up and maintain integrations between CRM, email tools, WhatsApp Business API, and social media platforms
• Segment audiences and personalise outreach at scale based on behaviour, funnel stage, and source
• Ideate growth experiments - A/B test messaging, timing, sequences - and iterate based on data
• Own deliverability, open rates, reply rates, and conversion metrics across all channels
• Work closely with sales and content teams to align automation with pipeline goals
• Document workflows, maintain hygiene, and ensure CRM data integrity throughout

What We're Looking For

• 7+ years in growth marketing, marketing automation, or demand generation
• Proven ability to build automation workflows independently across email, WhatsApp, and social media
• Hands-on experience with WhatsApp Business API (Meta WABA or BSP platforms like Interakt, Wati, AiSensy)
• Strong command of email automation tools (Apollo, Instantly, Smartlead, Mailchimp, or similar)
• Experience with Social media automation tools (ManyChat, Zapier, Make, Hootsuite, or similar)
• CRM integration experience-building flows that sync with sales pipelines, not just marketing lists
• Analytical - comfortable reading funnel data, spotting drop-offs, and diagnosing what's broken
• Has ideated AND executed campaigns independently, not just managed agencies
• Bonus: B2B or professional services background