Group Product Manager

Role Objective

The Group Product Manager (GPM) – Marketing will be responsible for developing and executing marketing strategies for assigned product portfolios. The role involves market analysis, brand planning, product lifecycle management, and collaboration with cross-functional teams to drive product growth, market share, and profitability.

Principal Tasks & Responsibilities

Key Responsibilities

• Brand Strategy & Planning

Develop and implement marketing strategies for assigned brands/products.

Prepare annual brand plans and promotional strategies aligned with business objectives.

Monitor brand performance and take corrective actions to achieve targets.

• Market Analysis

Conduct market research to understand market trends, competition, and customer insights.

Analyze prescription trends, sales data, and competitor activities.

Identify opportunities for product growth and market expansion.

• Product Lifecycle Management

Manage product lifecycle including product launches, positioning, and growth strategies.

Plan and execute new product launches in coordination with cross-functional teams.

• Promotional Activities

Design and implement promotional campaigns, marketing materials, and brand communication.

Develop visual aids, promotional inputs, and digital marketing initiatives for field force effectiveness.

• Field Force Engagement

Work closely with the sales team to ensure effective product promotion.

Conduct training sessions for field force on product knowledge and marketing strategies.

Provide regular updates and guidance to improve field performance.

• Stakeholder Collaboration

Coordinate with Medical, Regulatory, Sales, Supply Chain, and Finance teams to ensure smooth product operations.

Engage with Key Opinion Leaders (KOLs) and healthcare professionals for brand advocacy.

• Budget Management

Manage marketing budgets and ensure cost-effective utilization.

Monitor ROI of marketing activities.

Key Skills & Competencies

Brand growth and market share

Achievement of sales targets

Successful product launches

Effectiveness of promotional campaigns

Field force productivity and engagement