Graphic Designer UI UX (Mumbai)

About the Role We are looking for a creative and detail-oriented Graphic Designer UI/UX & Marketing who can create visually engaging designs for our digital platforms, marketing campaigns, social media, website, and other business requirements. The ideal candidate should have a solid understanding of graphic design, UI/UX principles, branding, digital marketing creatives, and user-friendly design. Key Responsibilities Graphic Design - Create creative designs for social media, advertisements, campaigns, presentations, brochures, banners, and other marketing materials. - Develop engaging visual content aligned with the company's brand identity. - Design creatives for Instagram, Facebook, LinkedIn, Google Ads, WhatsApp and other digital platforms. - Work closely with the Marketing team to understand campaign requirements and deliver creatives within timelines. - Maintain consistency in fonts, colors, layouts, imagery and overall brand guidelines. UI/UX Design - Design user-friendly interfaces for websites, landing pages and digital products. - Create wireframes, mockups and prototypes based on business and user requirements. - Improve website/app layouts, navigation and overall user experience. - Collaborate with the Product/Tech team to convert design concepts into functional digital experiences. - Conduct basic competitor and design research to identify UI/UX improvement opportunities. Marketing & Branding - Create campaign concepts and visual assets for marketing initiatives. - Support promotional campaigns, seasonal campaigns, offers and brand communication. - Develop creative concepts that improve customer engagement and brand visibility. - Work with the Marketing team on content calendars and campaign requirements. Required Skills - Strong knowledge of Adobe Photoshop, Illustrator and Figma. - Knowledge of Canva and other creative tools is an advantage. - Good understanding of UI/UX design principles. - Knowledge of typography, color theory, composition a