Google & Meta Ads Specialist

Performance Marketing Specialist (Google & Meta Ads)

About Weingenious Technocrats LLP

Weingenious Technocrats LLP is a digital technology company based in Surat, specializing in Website Development, Custom Software Solutions, SaaS Products, and Digital Marketing services. We help businesses grow through innovative technology and data-driven strategies.

Role Overview

We are looking for a Performance Marketing Specialist with hands-on experience in Google Ads and Meta Ads to plan, execute, and optimize paid campaigns focused on lead generation, conversions, and ROI growth.

Location: Surat (On-site)

Experience: 2–4 Years

Job Type: Full-Time

Key Responsibilities

· Manage and optimize Google Ads (Search, Display, Performance Max) campaigns.

· Create and manage Meta Ads (Facebook & Instagram) campaigns.

· Monitor campaign performance and improve ROAS, CTR, CPC, CPL, and conversions.

· Perform keyword research, audience targeting, A/B testing, and campaign optimization.

· Setup and analyze GA4, Google Tag Manager (GTM), Meta Pixel & Conversion Tracking.

· Manage advertising budgets and provide performance reports.

· Collaborate with creative teams for ad creatives and landing page improvements.

Required Skills

✅ Google Ads & Meta Ads

✅ PPC / Paid Media Campaign Management

✅ Performance Marketing

✅ Google Analytics 4 (GA4)

✅ Google Tag Manager (GTM)

✅ Conversion Tracking

✅ Keyword Research

✅ Audience Targeting

✅ Remarketing & Retargeting

✅ Lead Generation Campaigns

✅ ROAS & ROI Optimization

Eligibility

· 2–4 years of hands-on experience in Performance Marketing / PPC.

· Strong experience managing live Google Ads & Meta Ads campaigns.

· Good analytical and problem-solving skills.

Note: Please apply only if you have practical experience in Google Ads and Meta Ads campaign management.

SEO-only, Social Media Management, Content Marketing, and Fresher profiles will not be considered.

Keywords: Performance Marketing, PPC, Paid Media, Google Ads, Meta Ads, Facebook Ads, SEM, GA4, GTM, Conversion Tracking, ROAS, Lead Generation, Digital Advertising