Google Ads Specialist

About Marketing Lab

Marketing Lab is a performance-driven digital marketing agency helping brands grow through creative strategies, data-backed decisions, and measurable results.

We’ve worked with 25+ Shark Tank brands, along with several fast-growing businesses across categories.

We’re now looking for an experienced Google Ads Specialist to join our Media Buying team.

You're the perfect fit if

You have extensive experience and a proven track record in managing and optimising Google Ads campaigns, with a deep understanding of digital media strategies

Responsibilities

✅ Plan, launch, manage and optimise Google Ads campaigns across Search, Shopping, Performance Max, Display and YouTube

✅ Manage performance campaigns with a strong focus on revenue, ROAS, CAC and profitability

✅ Conduct keyword, competitor and market research to identify growth opportunities

✅ Optimise campaign structure, targeting, bidding strategies, budgets, creatives and feeds

✅ Analyse performance data and identify what’s working, what isn’t, and what needs to scale

✅ Work closely with creative, account management and other performance teams to improve campaign outcomes

✅ Track, report and communicate campaign performance with clear insights and next steps

✅ Stay updated with Google Ads platform changes, new features and performance marketing trends

Requirements

🔹3+ years of hands-on experience managing Google Ads

🔹 Strong experience with eCommerce/D2C performance marketing

🔹 Hands-on knowledge of Search, Shopping, Performance Max, Display and YouTube campaigns

🔹 Strong understanding of metrics such as ROAS, CAC, CPC, CTR, conversion rate and revenue

🔹 Experience handling and scaling meaningful advertising budgets

🔹 Strong analytical and problem-solving skills

🔹 Comfortable making decisions based on data, not assumptions

🔹 Good communication, ownership and attention to detail

You’re the one if

You enjoy digging into campaign data, finding opportunities others might miss, testing new strategies and figuring out how to scale performance without losing sight of profitability.

Why Marketing Lab

• Work on growing D2C and eCommerce brands
• Get exposure to challenging, performance-focused accounts
• Take ownership of campaigns and strategies
• Clear opportunities to grow within the performance marketing team