Google Ads for Lead Generation

Company Description GP’s GURUKUL is an education-focused organization committed to delivering practical, outcome-driven learning experiences. Based in Chandigarh, the team blends traditional teaching principles with modern digital strategies to reach and engage learners effectively. The organization emphasizes continuous improvement, measurable results, and learner success. GP’s GURUKUL values collaboration, ethical practices, and innovation in all its initiatives, including marketing and lead generation activities.

Role Description This is a part-time hybrid role for a Google Ads for Lead Generation specialist based in Chandigarh, with flexibility for some work from home. The role involves planning, setting up, and optimizing Google Ads campaigns aimed at generating high-quality new leads for GP’s GURUKUL’s programs. Day-to-day tasks include conducting market research to identify audience segments, selecting relevant keywords, creating and testing ad copy, managing budgets and bids, and monitoring performance metrics such as click-through rate and cost per lead. The specialist will collaborate with the sales and marketing teams to align campaigns with enrollment goals, refine targeting based on lead quality feedback, and prepare regular reports on campaign effectiveness and recommendations for improvement.

Qualifications

• Ability to generate New Leads through targeted Google Ads and other paid acquisition channels, with a focus on measurable Lead Generation outcomes.
• Strong Market Research skills to analyze competitor activity, audience behavior, and keyword opportunities for education-focused campaigns.
• Effective Communication skills to coordinate with sales and marketing teams, and to translate campaign data into clear insights and recommendations.
• Sales awareness and understanding of funnels to align ad campaigns with enrollment targets and improve lead quality and conversion.
• Hands-on experience managing Google Ads (Search and Display), including keyword planning, bid management, A/B testing, and performance tracking.
• Comfort working in a hybrid environment in Chandigarh, with the ability to manage tasks independently and meet deadlines.
• Basic knowledge of analytics tools (e.g., Google Analytics or similar) and familiarity with landing page optimization for lead capture.
• Relevant coursework or certification in digital marketing, performance marketing, or Google Ads is preferred; prior experience in education or training services is an advantage.