General Manager-Sales & Marketing position

GENERAL MANAGER - HEAD OF MARKETING & SALES

Position Title: General Manager - Head of Marketing & Sales Reporting To: Managing Director & Chief Executive Officer

Location: Salt Lake City, Kolkata

Role Purpose To lead the marketing and sales function of Nicco Park - driving visitor growth, brand revitalisation,revenue diversification, and customer engagement through a contemporary, digital-first, and partnership-

led marketing strategy. Key Responsibilities Brand Strategy & Marketing Leadership

 Develop and execute an integrated marketing strategy that positions Nicco Park as a leading family

entertainment destination in Eastern India.

 Reposition the brand to appeal to younger audiences, families, schools, corporates, and tourists.

 Design an annual marketing and events calendar aligned with festivals, school holidays, and seasonal

opportunities.

 Build and protect brand equity through consistent messaging, storytelling, and customer experience. Digital Marketing & Online Presence

 Lead the Company's digital marketing roadmap including performance marketing, social media,

influencer partnerships, search optimisation, and content strategy.

 Drive online ticketing growth through website improvements, mobile booking experience, and CRM-led

campaigns.

 Build a customer database, segmentation, and engagement model in coordination with the IT and ERP

transformation.

 Strengthen the Company's social media presence and online reputation management.

Sales, Group Bookings & Partnerships

 Build and lead a strong sales engine for group bookings - corporates, schools, colleges, religious groups,

travel agencies, OTAs, and hotels.

 Revive and grow the venue and corporate events business including team outings, MICE, weddings,

social events, and brand activations.

 Develop strategic partnerships with sponsors, media, OTAs (BookMyShow, District, MakeMyTrip, etc.),

and hospitality players.

 Drive sponsorship and revenue-share opportunities. Pricing, Promotions & Revenue Management

 Implement dynamic pricing, combo offers, season passes, annual memberships, and loyalty programs.

 Manage promotional campaigns to drive visitor footfalls during off-peak periods. Coordinate with Park Operations and F&B for cross-sell and ARPU enhancement initiatives. Public Relations, Media & Communications

 Manage public relations, media engagement, press releases, and crisis communications.

 Coordinate official communications across stakeholders including government, customers, and partners.

 Represent the Company at industry forums, tourism boards, and trade events. Marketing Budget & ROI

 Own and effectively utilise the marketing budget with disciplined ROI measurement.

 Move from reactive promotional discounting to strategic, planned brand investment.

 Provide monthly marketing performance dashboards to the CEO and Board. Candidate Profile

Experience

 Minimum 10-15 years of progressive experience in marketing, brand management, and sales leadership.

 Relevant experience in consumer-facing industries - entertainment, hospitality, leisure, tourism, travel,

retail, QSR, OTT/media, FMCG, or the experience economy.

 Proven track record of driving brand visibility and customer growth in a mid-sized organisation. Education

 Graduate in any discipline.

 MBA / PGDM in Marketing strongly preferred

Skills & Competencies

 Strong digital and performance marketing expertise.

 Brand-building and creative storytelling capability.

 B2B sales acumen for corporate, school, and group bookings.

 CRM, customer analytics, and marketing technology familiarity.

 Strong commercial mindset with budget ownership experience.

 Excellent communication, presentation, and stakeholder management skills.

 Knowledge of Kolkata / Eastern India consumer market is a significant advantage.

 Familiarity with Bengali language is preferred. Personal Attributes

 Entrepreneurial, hands-on, and results-oriented.

 Creative thinker with strong execution discipline.

 Comfortable working in a turnaround and transformation environment.

 Strong collaborator across functions.

experience15

A client of Randstad India