Freelance Google Ads & SEO Specialist – Lead Generation

About the Role - We are looking for an experienced Freelance Google Ads & SEO Specialist to help us generate qualified B2B leads through Google.

Our primary objective is simple: Generate more relevant enquiries and business leads from companies actively searching for corporate gifting solutions. This is not a role focused on impressions, traffic, or vanity metrics. We are looking for someone who understands search intent, lead generation, conversion optimisation and ROI.

Responsibilities - - Audit our existing Google Ads account and identify what is and isn't working

• Analyse campaigns, keywords, search terms, bidding, budgets and conversion data
• Restructure campaigns and ad groups where required
• Identify high-intent keywords that can generate qualified B2B leads
• Build and continuously improve negative keyword lists
• Write and test high-converting search ads
• Optimise bidding, budgets and geographic targeting
• Improve Quality Score and overall campaign efficiency
• Review search terms regularly and eliminate irrelevant spend
• Improve cost per qualified lead, not just cost per click
• Ensure conversion tracking through GA4 / Google Tag Manager is configured correctly SEO & Organic Search - Audit our website's current SEO performance
• Conduct commercial and high-intent keyword research
• Identify opportunities to rank for searches related to corporate gifting
• Recommend and implement on-page SEO improvements
• Improve landing pages based on search intent
• Develop an SEO content and keyword strategy
• Work on technical SEO issues where required
• Track rankings, organic enquiries and lead growth Conversion Optimisation - Analyse landing pages and identify why visitors may not be converting
• Recommend improvements to messaging, calls-to-action, forms and page structure
• Connect Google Ads, SEO and landing-page strategy around the same objective: qualified lead generation What We're Looking For We would particularly like to work with someone who:
• Has proven experience managing Google Search Ads for lead-generation businesses
• Understands B2B search marketing
• Has strong knowledge of SEO and keyword strategy
• Is highly comfortable analysing Search Terms reports and campaign data
• Understands GA4, Google Tag Manager and conversion tracking
• Can distinguish between traffic and genuine commercial intent
• Takes a data-driven approach to optimisation
• Can clearly explain what should be changed, why, and what impact it should have Experience with corporate gifting, B2B services, e-commerce, HR-related products, employee engagement or similar industries would be an advantage.

What Success Looks Like The primary KPIs for this engagement will be: Qualified leads generated Cost per qualified lead Conversion rate Search-term quality Organic search growth Relevant keyword rankings We care much more about business enquiries and revenue opportunities than clicks or impressions.

Engagement

This is a freelance / contract opportunity. We are looking for someone who can initially conduct a detailed audit, implement improvements, and then continue managing and optimising our Google Search and SEO efforts. When applying, please share:

• Your experience managing Google Search campaigns for lead generation
• Examples of results you have achieved
• Approximate monthly ad budgets you have managed
• Your experience with SEO
• How you normally approach auditing an underperforming Google Ads account
• Your freelance fee / engagement model