Founding CMO / Co-Founder | Building a New Healthy Chips (FMCG) Brand

Company Description

NGL Chips — A Global Healthy-Snacking Brand from India to the World

NGL Chips is an upcoming healthy chips brand with an ambitious vision: to redefine the way the world snacks by bringing innovative, better-for-you snacking experiences to consumers globally.

Our mission is to build a global healthy-snacking brand from India to the world, combining innovative food technology, exciting flavours, and a new-age approach to snacking.

We aspire to take Indian innovation to international markets and establish NGL Chips as a globally recognised name in the evolving healthy-snacking industry.

Role Description

We’re looking for an entrepreneurial, growth-driven individual to join us as a Founding CMO / Co-Founder and help turn this vision into reality.

🚀 What You’ll Lead

🛒 E-commerce & Quick Commerce

• Build our presence on Amazon and other e-commerce marketplaces.
• Drive onboarding and growth on Blinkit, Zepto, Swiggy Instamart, and other quick-commerce platforms.
• Develop strategies to drive online sales and customer acquisition.

📈 Sales & Distribution

• Build our sales strategy across online and offline channels.
• Establish relationships with distributors, retailers, and modern trade partners.
• Identify new revenue opportunities and scale our market presence.

🤝 Strategic Partnerships & B2B Collaborations

• Develop partnerships with brands, corporates, cafes, and other businesses.
• Explore co-branding, bulk orders, and corporate sales opportunities.
• Build collaborations that translate into measurable business growth.

🔥 Brand Building & Marketing

• Develop NGL Chips’ brand identity, positioning, and go-to-market strategy.
• Lead influencer collaborations, digital marketing, and customer acquisition.
• Create innovative campaigns to differentiate NGL Chips in the competitive snacking market.
• Help build a brand with the potential to scale across India and international markets.

🎯 Who We’re Looking For

• Minimum 3 years of relevant professional experience in sales, marketing, FMCG, D2C, e-commerce, or brand building.
• Experience in food, snacks, or consumer brands is a strong advantage.
• Understanding of Amazon, quick commerce, distribution, and B2B partnerships.
• A hands-on, entrepreneurial mindset with a strong focus on execution.
• Someone who wants to build a business from the ground up and take ownership of its growth.

📍 Location: Mumbai preferred

💼 What We’re Offering

• An opportunity to join NGL Chips as a Founding CMO / Co-Founder.
• Equity ownership aligned with your contribution, responsibilities, and long-term commitment.
• The opportunity to shape the brand, build its growth engine, and play a key role in its journey from launch to scale.

We’re not looking for someone who simply wants a designation. We’re looking for a builder who believes in the vision, thrives on challenges, and wants to create something meaningful.