Field Marketing Specialist

Company Description Profession Hike is India’s fastest-growing higher education search engine, designed to simplify college discovery and decision-making. The platform provides verified, concise, and practical information about colleges, universities, courses, fees, rankings, admissions, exams, scholarships, and career paths in one place. It supports students, parents, and working professionals in comparing institutions, exploring programs, and understanding eligibility criteria. By offering research-backed insights, Profession Hike helps users make informed, confident career decisions. As a trusted destination for college search in India, the company focuses on clarity, reliability, and user-centric guidance.

Role Description This is a full-time, on-site Field Marketing Specialist role based in Chandigarh. The Field Marketing Specialist will execute local marketing campaigns to promote Profession Hike’s platform to students, parents, and educational institutions. Responsibilities include planning and conducting field activities such as campus visits, seminars, events, and partnerships with schools, colleges, and coaching centers. The role involves generating qualified leads through direct interaction, distributing marketing materials, and collecting feedback to refine outreach strategies. The specialist will collaborate with sales and marketing teams to align field initiatives with overall brand and growth objectives, and will report on campaign performance and market insights.

Qualifications

• Strong Market Planning and Field Marketing skills to design and implement effective on-ground campaigns.
• Experience in Lead Generation through events, institutional visits, and direct engagement with target audiences.
• Excellent Communication skills for presenting, networking, and building relationships with students, parents, and educators.
• Sales skills to convert prospects into active users and institutional partners.
• Prior experience in education, edtech, or related sectors is beneficial.
• Ability to work independently in the field, manage schedules, and meet targets.
• Comfort with basic digital tools (CRM systems, spreadsheets, communication platforms) for tracking and reporting activities.
• Graduate degree in marketing, business, or a related discipline preferred.