Field Marketing Manager

Experience

10–12 years

Location

Mumbai

Function

Global Marketing | Demand Generation | ABM

Role Overview

Datamatics is seeking a

strategic, execution-oriented Manager – Field Marketing

to own demand generation, pipeline acceleration, and account-based marketing across

Europe, the Middle East, and India

.

This role is critical to building

sales-aligned, region-specific field marketing programs

that drive measurable pipeline, revenue influence, and long-term account growth for Datamatics’

B2B enterprise software, AI, digital transformation, and BPO offerings

.

The ideal candidate brings a strong blend of

regional market understanding, ABM expertise, stakeholder leadership, and hands-on execution

, with the ability to operate across geographies, time zones, and senior stakeholders.

Key Objectives

• Drive

qualified demand and pipeline

from mid-to-large enterprise accounts

• Execute

ABM programs

for strategic Datamatics accounts

• Strengthen

sales alignment and enablement

across regions

• Build and manage a

scalable global vendor and partner ecosystem

• Lead and develop a

field marketing team

to deliver consistent outcomes

Key Responsibilities

• Demand Generation & Pipeline Building
• Design and execute integrated

field marketing and demand generation programs

(events, digital, partner-led, ABM-driven) across Europe, the Middle East, and India

• Own

regional pipeline contribution

, ensuring alignment with sales targets and GTM priorities

• Develop multi-touch customer journeys across awareness, consideration, and conversion stages
• Partner with Marketing Ops to ensure strong

lead management, attribution, and ROI tracking

• Account-Based Marketing (ABM)
• Lead ABM strategy and execution for

key Datamatics strategic and growth accounts

• Work closely with Sales to define

account prioritization, personas, and engagement plans

• Execute personalized campaigns including executive roundtables, account-specific events, targeted content, and digital activation
• Measure account engagement, pipeline influence, and deal acceleration impact
• Sales Alignment & Enablement
• Act as a strategic marketing partner to

Regional Sales Leaders and Account Managers

• Align marketing programs tightly to

territory plans, target accounts, and revenue goals

• Develop and localize

sales and inside sales enablement assets

including pitch decks, case studies, value propositions, and battle cards

• Campaign Strategy, Localization & Execution
• Plan, execute, and optimize

region-specific integrated campaigns

across digital and physical channels

• Localize messaging based on

regional buyer behavior, industry focus, regulations (e.g., GDPR), and cultural nuances

• Lead execution of

field events, executive roundtables, partner events, webinars, and industry conferences

• Ensure consistent brand positioning while allowing flexibility for regional relevance
• Stakeholder & Vendor Management
• Serve as the primary liaison between

Regional Sales, Product Marketing, Corporate Marketing, Marketing Ops, and Leadership

• Influence cross-functional stakeholders to secure alignment, prioritization, and resources
• Build, manage, and scale a

network of global and regional vendors

(event partners, agencies, media, digital vendors)

• Own vendor performance, budgets, contracts, and ROI accountability
• Measurement, Reporting & Optimization
• Track and report on

campaign performance, pipeline contribution, influenced revenue, and ROI

by region

• Partner with Marketing Operations to ensure accurate data, dashboards, and insights
• Use data-driven insights to optimize channel mix, campaign design, and budget allocation

Qualifications & Experience

• 10–12 years

of experience in

B2B field marketing, demand generation, or regional marketing

• Proven experience targeting

mid-to-large enterprises

, preferably in

IT services, digital transformation, AI, analytics, or BPO

• Strong understanding of

European markets

; exposure to Middle East and India is highly desirable

• Hands-on experience executing

regional campaigns across digital, events and ABM

• Proficiency with

MarTech platforms

such as HubSpot, Salesforce, ABM and intent platforms

• Demonstrated ability to work across

multiple time zones and complex stakeholder environments

• Strong analytical mindset with experience linking marketing activity to

pipeline and revenue outcomes

Key Skills & Competencies

• Strategic thinking with strong execution capability
• Deep sales alignment and commercial mindset
• Stakeholder influence and cross-functional leadership
• Vendor and budget management
• Data-driven decision-making and ROI focus
• Excellent communication and presentation skills

Why This Role Matters

This role is central to

Datamatics’ global growth strategy

, directly impacting pipeline creation, ABM success, and enterprise deal velocity across priority international markets. It offers the opportunity to shape

regional field marketing strategy

, work closely with senior sales and leadership teams, and build scalable marketing engines with clear revenue accountability.