Field Marketing Manager - Ahmedabad

About the Role

The role holder is responsible for driving marketing activities for existing products and new products, in coordination with the Field sales and HO Marketing in the assigned zone so that PI products are established as a preferred brand in the operating markets.

Provide inputs to the Marketing Head / Zonal In Charges for preparation of zonal marketing plans (existing and new products, roll out timelines, marketing expenditure, desired benefits).

Responsibilities

• Develop marketing plan for new geographies (for example, target farmer groups, roll out of promotion initiatives).
• Conduct potential mapping for the pipeline product for three to five years (for example, development, testing, launch, growth, maturity).
• Develop innovative ideas for increased marketing and field effectiveness (for example, innovative branding and promotion initiatives, product training methodologies).

Qualifications

B.Sc (Ag)/M.Sc(Agri), MBA Desirable