Email Marketing Specialist

We are seeking an experienced Email Marketing Specialist to join our dynamic marketing team in Maharashtra. The ideal candidate will have a strong background in email marketing strategies and tools, particularly with Eloqua and Marketo, to drive engagement and conversion through targeted email campaigns.

As an Email Marketing Specialist, you will be responsible for designing, implementing, and optimizing email marketing campaigns that align with our overall marketing objectives. You will work closely with cross-functional teams to develop compelling content and ensure that our email communications resonate with our audience.

Key Responsibilities

• Develop and execute email marketing strategies using Eloqua and Marketo to enhance customer engagement and retention.
• Create and manage email campaigns, including audience segmentation, A/B testing, and performance analysis.
• Collaborate with the content team to design visually appealing and effective email templates using HTML.
• Monitor and report on campaign performance metrics, providing insights and recommendations for improvement.
• Stay updated on industry trends and best practices in email marketing to ensure our strategies remain competitive.

Required Skills

• Proficiency in Eloqua and Marketo for email marketing automation.
• Strong understanding of email marketing best practices and compliance regulations.
• Experience with HTML for email template design.
• Excellent analytical skills to assess campaign performance and make data-driven decisions.
• Strong communication skills and the ability to work collaboratively in a team environment.

If you are passionate about email marketing and have a proven track record of driving successful campaigns, we would love to hear from you. Join us in creating impactful email marketing strategies that engage our customers and drive business growth.