Email Marketing

About Growify Digital

Growify Digital is a results-driven digital marketing agency specializing in scaling luxury fashion brands. We craft data-backed strategies to help businesses grow sustainably and build impactful online experiences.

Role Overview

We are seeking a detail-oriented and creative Email Marketing Specialist to manage and execute email marketing campaigns from strategy to delivery. The ideal candidate will be passionate about customer engagement, have a strong grasp of segmentation and automation, and possess the ability to create campaigns that drive measurable results.

What You'll Do

Plan the strategy

• Build a monthly retention calendar for each brand covering launches, sales, festive drops and newsletters.
• Segment customers by purchase behaviour, browsing activity, location and lifecycle stage (new, repeat, VIP, lapsed).
• Pick the right channel for each message so customers hear from us at the right time without being over-messaged.

Build and run campaigns

• Set up and maintain automated flows: welcome series, browse and cart abandonment, post-purchase, back-in-stock, win-back and birthday.
• Run promotional, launch and newsletter campaigns end to end, from brief to send.
• Write subject lines, copy and CTAs in each brand's voice, and brief designers on creatives.

Measure and improve

• Track open rate, click-through rate, conversions, revenue per send and unsubscribes for every campaign and flow.
• A/B test subject lines, content, offers, layouts and send times, then roll the winners into future campaigns.
• Share a monthly performance report for each brand with clear next steps.

Keep lists healthy and compliant

• Clean lists regularly, manage bounces and inactive subscribers, and protect sender reputation and deliverability.
• Follow consent and opt-out rules. These include India's DPDP Act, TRAI DLT registration for SMS, WhatsApp Business policies, and GDPR for international customers.

What We're Looking For

• 2+ years in email, CRM, retention or lifecycle marketing, ideally for D2C or eCommerce brands.
• Hands-on experience with at least one of Klaviyo, Mailchimp, BiteSpeed or Interakt.
• Strong English copywriting, with an ear for brand tone.
• Clear understanding of email and WhatsApp metrics, funnels and customer journeys.
• Comfort with numbers: reading dashboards and building simple reports in Excel or Google Sheets.
• Ability to manage multiple brands, campaigns and deadlines without missing details.

Good to have

• Experience with Shopify stores and their apps and integrations.
• Background in fashion, luxury or lifestyle brands.
• Basic HTML for editing email templates.