Email Marketing Executive

Job Summary

We are looking for a creative and detail-oriented Email Marketing Executive to plan, create, and manage email marketing campaigns that drive engagement, customer retention, and business growth. The ideal candidate should have strong writing skills, a good understanding of email marketing tools, and the ability to analyze campaign performance.

Key Responsibilities

· Plan and execute email marketing campaigns, including newsletters, promotional emails, product updates, and customer engagement campaigns.

· Write clear, engaging, and persuasive email content aligned with the brand voice.

· Manage email lists, audience segmentation, and customer databases.

· Design and coordinate email templates with the creative/design team.

· Monitor and analyze campaign performance, including open rates, click-through rates, conversions, and unsubscribe rates.

· Conduct A/B testing to improve email subject lines, content, design, and campaign results.

· Ensure all email campaigns are mobile-friendly and optimized for better engagement.

· Maintain email marketing calendars and ensure timely campaign execution.

· Collaborate with sales, content, design, and digital marketing teams to support overall marketing goals.

· Ensure email campaigns comply with data protection and anti-spam regulations.

· Prepare regular performance reports and suggest improvements based on campaign insights.

Required Skills and Qualifications

· Bachelor’s degree in Marketing, Communications, Business, or a related field.

· 2–3 years of experience in email marketing or a similar role.

· Experience with email marketing platforms such as Mailchimp, Brevo, HubSpot, Zoho Campaigns, Sendinblue, or similar tools.

· Strong written communication and copywriting skills.

· Basic understanding of HTML, email templates, and CRM systems is preferred.

· Good knowledge of audience segmentation, automation, and campaign analytics.

· Ability to work with data and generate actionable insights.

· Strong attention to detail and ability to manage multiple campaigns at the same time.

· Creative mindset with a focus on improving customer engagement and conversions.

Preferred Skills

· Experience with marketing automation workflows.

· Knowledge of Google Analytics and UTM tracking.

· Understanding of customer lifecycle marketing.

· Familiarity with e-commerce, lead generation, or B2B email campaigns.

· Data Gathering and shorting/Verification.

· Knowledge of domain verification, DNS records (SPF, DKIM, DMRC and etc.)

· Maintain deliverability of the email and domain.

Key Performance Indicators

· Email open rate

· Click-through rate

· Conversion rate

· Bounce rate

· Unsubscribe rate

· Campaign revenue or lead generation performance

· Growth and quality of email subscriber list

Employment Type: Full-time

Department: Marketing