E-commerce Performance Marketing Executive

E-commerce Performance Marketing Executive

Experience: 3–4 years

Employment Type: Full-time

Department: Marketing

About the Role

We are looking for a results-driven E-commerce Performance Marketing Executive to lead customer acquisition, revenue growth, and ROAS across digital advertising channels. The ideal candidate should have strong hands-on experience in paid media, e-commerce analytics, conversion optimization, and performance-driven growth.

Key Responsibilities

• Develop and execute performance marketing strategies to drive online revenue, customer acquisition, and profitability.
• Manage and optimize campaigns across Meta Ads, Google Ads, YouTube, and other relevant digital platforms.
• Own key performance metrics including ROAS, CAC/CPA, conversion rate, AOV, revenue, and customer LTV.
• Plan and manage monthly/quarterly media budgets and channel-wise allocations.
• Conduct audience research, segmentation, retargeting, and lookalike audience development.
• Continuously test and optimize ad creatives, copy, landing pages, offers, audiences, and bidding strategies.
• Work closely with creative teams to develop high-performing performance marketing assets.
• Analyze the complete customer funnel, from ad impression → click → product page → checkout → purchase.
• Identify opportunities to improve website conversion rate, cart abandonment, and customer retention.
• Track campaign performance using GA4, Google Ads Manager, Meta Ads Manager, Shopify/other e-commerce platforms, and reporting dashboards.
• Prepare regular performance reports with actionable insights and recommendations.
• Conduct competitor, market, and campaign analysis to identify growth opportunities.
• Collaborate with merchandising, product, CRM, content, and sales teams to align marketing initiatives with business objectives.
• Stay updated on changes in advertising platforms, attribution, tracking, and emerging performance marketing trends.

Key Performance Metrics

• Revenue & profitable growth
• ROAS / MER
• CAC / CPA
• Conversion Rate
• CTR & CPC
• AOV
• New vs. returning customer revenue
• Customer acquisition and retention
• Cart abandonment rate
• Marketing contribution margin

Required Skills & Experience

• 3–6 years of experience in performance marketing, preferably in e-commerce/D2C.
• Strong hands-on experience with Meta Ads and Google Ads.
• Good understanding of GA4, conversion tracking, pixels, UTM parameters, attribution, and analytics.
• Experience managing significant digital advertising budgets.
• Strong understanding of e-commerce funnels and customer acquisition strategies.
• Data-driven mindset with strong analytical and problem-solving skills.
• Excellent communication and stakeholder-management skills.

Preferred Qualifications

• Experience with Shopify or other e-commerce platforms.
• Knowledge of Google Merchant Center, Shopping/PMax, YouTube Ads, and catalog/product-feed advertising.
• Experience with CRM/retention marketing, email/SMS, or marketing automation.
• Experience in scaling a D2C/e-commerce brand profitably.
• Familiarity with BI/reporting tools such as Looker Studio, Power BI, or similar.

Pay: Up to ₹40,000.00 per month

Work Location: In person