Director of Influencer Marketing

Whizz HR is hiring for a Influencer Marketing Director to work with a leading digital advertising agency in Mumbai!

Job Summary

The Influencer Marketing Director leads the strategy, planning, execution, and optimization of influencer marketing initiatives to drive brand awareness, customer engagement, and revenue growth. This role oversees influencer partnerships across social media platforms, manages agency and creator relationships, develops campaign strategies, and collaborates with cross-functional teams to ensure campaigns align with business objectives.

Key Responsibilities

• Develop and execute a comprehensive influencer marketing strategy aligned with brand and business goals.
• Identify, recruit, negotiate, and manage relationships with influencers, creators, celebrities, and brand ambassadors.
• Lead end-to-end influencer campaigns, including planning, briefing, contracting, execution, reporting, and optimization.
• Manage influencer marketing budgets, forecasting, and ROI measurement.
• Build and maintain a high-performing network of creators across platforms such as Instagram, TikTok, YouTube, LinkedIn, and emerging channels.
• Collaborate with Brand, Content, PR, Social Media, Performance Marketing, Product, and E-commerce teams to create integrated campaigns.
• Analyze campaign performance using KPIs such as reach, engagement, conversions, CPA, ROAS, EMV (Earned Media Value), and influencer ROI.
• Stay updated on creator economy trends, platform algorithm changes, and competitor activities.
• Establish influencer selection criteria, compliance standards, and brand safety guidelines.
• Oversee influencer agencies and technology platforms used for campaign management.
• Ensure campaigns comply with advertising regulations and disclosure requirements.
• Mentor and manage the influencer marketing team, setting goals and driving professional development.
• Present campaign insights and strategic recommendations to senior leadership.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (Master's degree is a plus).
• 8–12+ years of experience in digital marketing, social media, or influencer marketing.
• 4–6+ years of experience leading influencer marketing teams or large-scale creator programs.
• Proven track record of delivering measurable business outcomes through influencer campaigns.
• Strong understanding of social media platforms, creator ecosystems, and digital marketing analytics.
• Experience managing multi-million-dollar influencer marketing budgets.

Write to us with your resume at hello@whizzhr.com

Warm regards

Whizz HR