Digital Strategy Director

Whizz HR is hiring for Digital Strategy Director in Mumbai ( Vashi)

Role Overview

The Director – Digital Strategy will lead the development and execution of integrated digital strategies to drive business growth, strengthen brand positioning, enhance customer engagement, and accelerate digital transformation.

This role requires a strategic leader who can connect business objectives with digital marketing, customer experience, data analytics, technology, and innovation. The individual will oversee digital initiatives across channels, manage cross-functional teams, and deliver measurable business outcomes.

Key Responsibilities

• Digital Strategy & Business Growth
• Develop and lead the organization's overall digital strategy aligned with business objectives and revenue targets.
• Identify new digital opportunities, emerging technologies, and market trends to drive competitive advantage.
• Translate business goals into actionable digital roadmaps, initiatives, and performance metrics.
• Drive customer acquisition, engagement, retention, and conversion through integrated digital initiatives.
• Digital Marketing & Channel Leadership
• Oversee digital marketing strategy across SEO, SEM, paid media, social media, content marketing, email, mobile, and other relevant channels.
• Lead integrated omnichannel campaigns to strengthen brand awareness and generate qualified leads.
• Optimize media investments, channel performance, and marketing ROI.
• Ensure consistent brand messaging and customer experience across digital touchpoints.
• Data, Analytics & Performance Optimization
• Establish KPIs, dashboards, and measurement frameworks to evaluate digital performance.
• Use customer insights, market research, and analytics to inform strategic decisions.
• Drive continuous optimization of campaign performance, conversion rates, customer journeys, and acquisition costs.
• Develop attribution and reporting models to measure the business impact of digital investments.
• Customer Experience & Digital Innovation
• Develop customer-centric digital experiences across websites, apps, e-commerce platforms, and other digital touchpoints.
• Identify opportunities to leverage AI, automation, personalization, and marketing technology.
• Collaborate with product, technology, UX/UI, and business teams to improve digital experiences.
• Lead initiatives that enhance customer satisfaction, loyalty, and lifetime value.
• Leadership & Stakeholder Management
• Lead, mentor, and develop high-performing digital strategy and marketing teams.
• Collaborate with senior leadership, sales, product, technology, finance, and other business functions.
• Manage external agencies, technology partners, and digital vendors.
• Present strategic recommendations, performance reviews, and investment proposals to senior management.
• Budget & Resource Management
• Develop and manage digital marketing budgets, resource allocation, and investment priorities.
• Ensure efficient utilization of marketing spend and achievement of agreed business outcomes.
• Evaluate agency and vendor performance against defined KPIs.
• Build business cases for new digital initiatives and technology investments.
• Governance & Emerging Trends
• Monitor digital industry trends, competitor activity, and evolving customer expectations.
• Ensure digital initiatives adhere to applicable data privacy, cybersecurity, brand, and regulatory requirements.
• Establish best practices, processes, and governance frameworks for digital execution.
• Evaluate emerging platforms and technologies for relevance, feasibility, and business value.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Media, Technology, or a related field.
• MBA or postgraduate qualification in Marketing, Strategy, or Digital Business preferred.
• 12–15+ years of relevant experience in digital strategy, digital marketing, customer experience, or digital transformation.
• Proven experience leading digital initiatives, managing budgets, and delivering measurable business impact.
• Experience managing multidisciplinary teams and senior stakeholder relationships.

Interested candidates can write to us at hello@whizzhr.com

Warm Regards

Whizz HR