Digital Public Relations Manager

Digital PR Manager | Remote | India

Working Hours

Flexibility to work across UK and US time zones as required.

Job Responsibility

• Manage a portfolio of clients and drive digital PR campaigns to secure coverage in top-tier publications across UK and US markets.
• Develop PR strategies aligned with SEO, backlink acquisition, brand mentions, and visibility across AI search platforms.
• Research industry trends, identify compelling story angles, and create data-driven campaigns, editorial calendars, and outreach plans.
• Write and review press releases, journalist pitches, expert comments, and other PR content with a strong focus on accuracy and quality.
• Build and maintain relationships with journalists, manage targeted media outreach, and identify reactive PR and newsjacking opportunities.
• Monitor campaign performance, track placements and referring domains, and report results to clients against agreed targets.
• Mentor Digital PR Executives, review their work, monitor daily targets, and ensure timely campaign delivery.
• Continuously improve PR processes, outreach strategies, and campaign performance.

Job Requirement

• 4–5 years of experience in Digital PR, preferably within an agency environment. Experience managing multiple brands in-house will also be considered.
• Proven track record of securing placements in national and top-tier publications for small and mid-sized clients.
• Strong understanding of the relationship between Digital PR, SEO, backlinks, brand mentions, and AI search visibility.
• Excellent English writing, editing, storytelling, and journalist pitching skills.
• Strong news awareness and the ability to identify compelling, newsworthy stories from data and industry trends.
• Experience with digital PR outreach tools such as BuzzStream, Muck Rack, or Roxhill, and journalist request platforms.
• Working knowledge of Ahrefs or similar SEO tools.
• Experience managing multiple clients and deadlines across UK and US time zones.
• Previous experience mentoring or reviewing junior team members is preferred.
• Experience with data-led campaigns, surveys, and reactive PR is an advantage.

Email CVs to parth@hirerightt.ca