Digital PR Specialist

Job highlights

• Excellent communication and negotiation skills. Ability to analyze data and make data-driven decisions. Proficiency with SEO tools such as Ahrefs,Google Search Console,Google Analytics,Pitchbox,etc. Ability to work with cross-functional teams. Networking skills. .
• Develop and implement outreach and digital PR strategies for the website.
• Create digital PR and outreach campaigns with the goal of improving our online presence.
• Conduct competitive analysis and research to identify new digital PR opportunities.
• Come up with interesting, creative, and innovative ideas for the campaigns.
• Outreach management
• Create a rich media list by identifying relevant websites, news outlets, bloggers, and journalists.
• Build outreach email templates, including follow-ups, to streamline the communication process.
• Collaborate with the content team to create attractive content.
• Track and report on digital PR campaigns and their impact on search rankings and traffic.
• Work with other members of the SEO team to improve website ranking and visibility.
• Use tools like Ahrefs, Google Search Console, Google Analytics, and others to measure effectiveness. THE MUST-HAVES
• Minimum of 2 years of proven experience in a digital PR or outreach team.
• English proficiency, both speaking and writing.
• Proven experience with digital PR campaigns (you should be able to answer the following questions: name a successful campaign, type of strategy/outreach used, results, and impact).
• Strong understanding of SEO best practices.
• Excellent communication and negotiation skills.
• Ability to analyze data and make data-driven decisions.
• Proficiency with SEO tools such as Ahrefs, Google Search Console, Google Analytics, Pitchbox, etc.
• Ability to work with cross-functional teams.
• Networking skills.
• Highly organized with strong project management skills.
• Creative thinker with a problem-solving mindset. THE