Digital & Performance Marketing Manager

About us

At Jamaica Craft Cafe, we are more than just a café — we are a vibe, a culture, and a community. From artisanal food to aesthetic experiences, our brand thrives on creativity, storytelling, and unforgettable customer moments.

Role Overview

We are seeking a results-driven Performance Marketing Manager to lead and scale our digital acquisition efforts. The role requires strong hands-on experience in managing high-budget campaigns, optimizing ROAS, and driving measurable business growth for FnB / FMCG brands.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other paid channels
• Own KPIs such as ROAS, CAC, CTR, CPA, Conversion Rate
• Manage end-to-end funnel strategies: awareness, acquisition, retargeting & retention
• Work closely with creative and content teams for ad copies, creatives, and landing pages
• Perform A/B testing on ads, audiences, and landing pages,
• Monitor budgets and ensure efficient spend allocation
• Track and analyze performance using GA4, Meta Business Manager, GTM
• Prepare and present weekly/monthly performance reports
• Stay updated on market trends, competitor strategies, and platform updates

Required Skills & Experience

• 3–6 years of experience in Performance/Digital Marketing
• Mandatory experience in FnB or FMCG brands
• Strong hands-on expertise in Google Ads & Meta Ads
• Experience managing large budgets and high-volume campaigns
• Solid understanding of D2C, retail, or marketplace marketing
• Strong analytical, problem-solving, and communication skills

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits

• Health insurance
• Provident Fund

Work Location: In person