Digital Marketing & Website Coordinator

Job Title: Digital Marketing Coordinator

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels.
• Manage and grow the company's presence on LinkedIn, Instagram, Facebook, and other social media platforms.
• Create engaging content including graphics, videos, reels, stories, articles, and promotional posts.
• Plan and maintain a content calendar to ensure consistent online engagement.
• Monitor social media trends and recommend new strategies to increase brand awareness and audience engagement.
• Generate qualified leads through LinkedIn outreach, Facebook campaigns, social media marketing, and other digital channels.
• Build and maintain lead databases while tracking prospects throughout the sales funnel.
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Optimize website content, blog articles, and landing pages to improve search engine rankings and organic traffic.
• Monitor website performance using Google Analytics, Google Search Console, and other marketing tools.
• Manage CRM systems by updating lead information, tracking client interactions, and maintaining accurate records.
• Support the sales team by qualifying leads and coordinating follow-ups.
• Respond to client inquiries through email, social media, and CRM platforms in a professional and timely manner.
• Assist with email marketing campaigns, newsletters, and automated workflows.
• Prepare weekly and monthly marketing reports highlighting campaign performance, lead generation, website traffic, and social media analytics.
• Coordinate with internal teams to ensure consistent branding and marketing efforts across all channels.
• Stay up to date with the latest digital marketing trends, social media algorithms, and SEO best practices.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field (preferred).
• Minimum 2 years of experience in digital marketing or a similar role.
• Strong experience managing LinkedIn, Instagram, and Facebook business accounts.
• Knowledge of SEO principles, keyword research, and website optimization.
• Experience with CRM platforms such as Zoho CRM, HubSpot, Salesforce, or similar.
• Experience generating leads through digital marketing and social media outreach.
• Excellent written and verbal English communication skills.
• Strong content creation and copywriting abilities.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools.
• Experience with Google Analytics, Google Search Console, Meta Business Suite, and LinkedIn Campaign Manager is an asset.
• Ability to multitask, prioritize work, and meet deadlines.
• Strong analytical and problem-solving skills.
• Self-motivated with excellent attention to detail.

US Shift

Salary - 22 - 25k (4 hours)