Digital Marketing - Unit Lead / Assistant Manager / Manager

Department: Digital Marketing

Job Location: Goregaon (west), Mumbai

Key Responsibilities

• Responsible for generating revenue and achieving growth targets.
• Work with in-house SEO & PPC teams to track organic traffic performance and paid advertisement. Analyze and design customer acquisition campaigns using web analytics and all ongoing On-Page and Off-Page SEO efforts.
• Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities
• Managing web content and rationalize, optimize, and oversee the structure and content of our regional and global websites.
• Develop a process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content.
• Regular usability checks for English and other language websites for maximum localization impact.
• Build brand awareness and visibility through online press releases, social media including industry-specific articles on blogs and other relevant mediums
• Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material, and email marketing campaigns.
• Evaluate and finalize all design-related tasks.

Keyskills

Online Marketing, Digital Marketing, SEO, PPC, Web Management, Internet Marketing, HTML, Team Management.

Pre-requisites/key characteristics and skills required

• Proven experience in Digital Marketing.
• MBA from a reputed institute (preferred)
• Sound knowledge and hands-on experience in SEO, Organic Marketing, and experience in revenue generation.
• Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success.
• Excellent analytical skills and ability to assess market trends, growth possibilities, and areas of concern.
• Ability to ideate and engage existing clients and prospective clients through email marketing
• Excellent verbal and written communication skills
• Knowledge of using MS Office and the ability to acclimatize to different technical tools used in the organization
• Knowledge of HTML, JavaScript, CSS (added advantage)

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