Digital Marketing Trainer

JOB SUMMARY

We are looking for a skilled and practical Digital Marketing Trainer to deliver basic and advanced training, mentor students, and guide them through hands-on assignments and live projects. The ideal candidate should have practical campaign experience and be able to explain industry concepts clearly.

KEY SKILLS & TOOLS

• SEO & Organic GrowthKeyword research, on-page SEO, technical SEO basics, off-page SEO, local SEO, and SEO reporting
• Social Media MarketingContent planning, platform management, community engagement, and performance analysis
• Paid AdvertisingMeta Ads, Google Ads, campaign setup, audience targeting, budgeting, optimisation, and reporting
• Website & AnalyticsWordPress, GA4, Google Tag Manager (GTM), conversion tracking, and dashboard/report interpretation
• Content & AI MarketingContent strategy, copywriting, creative planning, AI-assisted workflows, and responsible use of AI tools
• CRM & AutomationLead management, CRM workflows, email/WhatsApp marketing concepts, and marketing automation
• Performance & CROCampaign KPIs, funnel analysis, landing-page optimisation, A/B testing concepts, and conversion rate optimisation

KEY RESPONSIBILITIES

• Training DeliveryConduct practical classroom sessions for basic and advanced digital marketing modules.
• Practical LearningCreate and deliver demonstrations, workshops, assignments, quizzes, and hands-on exercises.
• Live ProjectsGuide students through live or simulated projects, campaign planning, implementation, and reporting.
• MentoringSupport students with doubts, project reviews, portfolio development, and career-oriented guidance.
• AssessmentEvaluate student performance and maintain attendance, assessment scores, and progress records.
• CurriculumUpdate lesson plans and training materials to reflect current platforms, tools, policies, and industry practices.
• Industry ReadinessTeach campaign measurement, reporting, professional communication, and practical problem-solving.

REQUIREMENTS

• Experience At least 2 years of relevant digital marketing and/or training experience.
• Campaign Experience Hands-on experience planning, running, or analysing digital marketing campaigns.
• Communication Strong communication, presentation, classroom management, and mentoring skills.
• Practical Ability Ability to explain concepts step by step and demonstrate tools in a practical setting.
• Portfolio Ability to share relevant campaign examples, case studies, or a work portfolio during the interview, where available.
• On sight Working no work from home

Work Location: In person