Digital Marketing Specialist(Google ads Expert)

Position:Digital Marketing Specialist

Location:Pimple Saudagar, Pune

Experience: 1.5 to 4 yrs

About the Role

We are looking for a Google Ads Expert with 1.5+ years of hands-on experience in managing, optimizing, and scaling campaigns, primarily for lead generation.

Around 70% of this role will involve practical Google Ads execution, optimization, troubleshooting, and performance analysis.

Key Requirements

• Google Ads – Must Have
• Hands-on experience with Search, Performance Max, Display & YouTube Ads.
• Strong keyword research, search intent & negative keyword management
• Campaign and ad-group structuring
• Ad copy creation and testing
• Bid & budget optimization
• Search Terms & Impression Share analysis
• Understanding of CTR, CPC, CPL, CPA & ROAS
• Campaign scaling and performance troubleshooting
• Lead quality and conversion optimization

Tracking & Analytics

• Practical knowledge of **GA4 & Google Tag Manager**
• Google Ads conversion tracking
• Website/form lead tracking
• UTM tracking
• Excel / Google Sheets
• Campaign performance reporting

What You'll Do

• Plan, launch and manage Google Ads campaigns
• Monitor and optimize campaigns regularly
• Identify and fix performance issues
• Reduce irrelevant traffic and improve lead quality
• Optimize keywords, bids, budgets and targeting
• Analyse campaign data and provide actionable insights
• Scale successful campaigns while maintaining efficiency
• Coordinate with creative, website and sales teams

Preferred

• Google Ads Certification
• B2B & high-ticket lead generation experience
• Multiple client account experience
• Basic Meta Ads knowledge
• CRM integration & lead tracking experience
• Looker Studio knowledge

Practical Expertise Expected

You should be able to independently handle situations such as

• High CPL / CPA
• Low-quality leads
• High clicks but low conversions
• Sudden performance drops
• Low Impression Share
• Tracking/conversion discrepancies
• Performance drops after budget increases

We are looking for someone who can analyse the problem, identify the cause and implement the right solution — not just someone with theoretical knowledge.

Why Join Us?

• Work on multiple real-world Google Ads campaigns
• Exposure to diverse industries
• Hands-on performance marketing experience
• Freedom to experiment, optimize and scale
• Learning and growth opportunities

Pay: ₹20,000.00 - ₹43,000.00 per month

Benefits

• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person