Digital Marketing Specialist_Chennai And Bangalore (Chennai)

Role & responsibilities- Plan, execute, and optimize Google Ads campaigns (Search, Display, Conversion tracking)- Manage Meta Ads (Facebook/Instagram) campaigns from setup to performance analysis- Handle On-Page SEO (keyword optimization, meta tags, content structuring) and Off-Page SEO (backlinks, directory submissions, guest posting)- Manage customer support queries via email/chat/calls in a timely and skilled manner- Handle cold emailing campaigns for author acquisition, editorial board outreach, and related activities- Assist with general administrative and coordination tasks- Prepare reports on campaign performance, SEO rankings, and outreach metrics- Use AI tools to improve content creation, campaign optimization, and productivity- Maintain documentation using MS Word, Excel, and other office tools