Digital Marketing Specialist (SEO / PPC)

We are seeking a dynamic Performance & Digital Marketing Specialist to lead our paid media campaigns and support broader marketing growth initiatives. The role will start with PPC campaign management (Google Ads, Meta Ads, LinkedIn, etc.) and gradually expand into digital marketing, PR, and emerging AI-driven visibility strategies.

This is an exciting opportunity for someone who is hands-on with ads today, but eager to evolve into a full-stack marketer, driving visibility across traditional, digital, and AI-powered search/discovery platforms.

Key Responsibilities

Paid Media & Performance Marketing

Plan, execute, and optimize Google Ads (Search, Display, Shopping, YouTube) and Social Ads (Facebook, Instagram, LinkedIn, etc.)

Manage budgets, targeting, bidding strategies, and A/B tests to maximize ROI

Analyze and report campaign performance with insights and improvement plans

Digital Marketing Expansion

Contribute to SEO & content strategies to improve organic visibility

Manage email, automation, and remarketing campaigns for lead nurturing

Optimize landing pages & conversion funnels (CRO)

PR & Visibility Across Emerging Platforms

Assist in building and executing PR campaigns for brand credibility

Explore strategies for visibility in AI-powered search results (SGE, ChatGPT, Perplexity, etc.)

Work with external partners, publishers, and communities to increase brand presence

Monitor online reputation and media mentions

Requirements

Minimum 2 years of experience in digital marketing

Strong understanding of digital marketing fundamentals (SEO, content, analytics, social media)

Interest or experience in PR, online visibility, and emerging AI-driven marketing trends

Analytical mindset with proficiency in Google Analytics, Tag Manager, Sheets/Excel

Excellent communication skills and ability to collaborate across teams

Certifications in Google Ads / Meta Ads are a plus