Digital Marketing Specialist – SEO, Paid Media, Social & E-Commerce

Digital Marketing Specialist – SEO, Paid Media, Social & E-Commerce

Location: Chandigarh / Mohali only

Employment Type: Full-Time

Working Hours: 9:00 AM – 6:00 PM U.S. Eastern Time (EST/ET)

Company: U.S.-Based Multi-Business Group

We are looking for a highly capable Digital Marketing Specialist based specifically in Chandigarh or Mohali to manage and grow the digital presence of multiple U.S.-based businesses.

This is a broad, hands-on marketing role covering SEO, social media marketing, email marketing, SMS marketing, paid advertising, content creation, website management, e-commerce maintenance, and digital campaign execution.

We are looking for someone who can take ownership of day-to-day digital marketing activities across multiple businesses, manage different platforms, keep websites and online content current, and work closely with the team on product and inventory-related updates whenever required.

Working Hours

This position requires the selected candidate to work according to U.S. Eastern Time business hours: 9:00 AM to 6:00 PM ET, Monday through Saturday.

Candidates must be fully comfortable working these hours from India on a consistent basis. The schedule will correspond to evening/night hours in Chandigarh/Mohali and may shift by approximately one hour during the year due to U.S. daylight saving time.

Key Responsibilities

• Plan, manage, and execute digital marketing activities across multiple businesses
• Develop and implement SEO strategies to improve organic rankings, website traffic, and local visibility
• Perform keyword research, competitor analysis, on-page SEO, local SEO, content optimization, and basic technical SEO
• Manage and optimize Google Business Profiles
• Monitor SEO performance using tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms
• Manage social media marketing across platforms such as Facebook, Instagram, LinkedIn, Google Business Profile, and other platforms required by the company
• Create and maintain social media content calendars
• Design and publish posts, promotional graphics, banners, reels, videos, and other digital content
• Monitor engagement, audience growth, and campaign performance
• Manage paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, Meta Ads Manager, and other paid media platforms required by the company
• Create campaign strategies, audiences, advertisements, promotional offers, and landing pages
• Monitor advertising budgets and optimize campaigns based on performance
• Track metrics such as traffic, leads, conversions, CPC, CTR, ROAS, and sales
• Manage email marketing campaigns
• Manage SMS marketing campaigns
• Build promotional campaigns, automated flows, customer retention campaigns, announcements, and seasonal marketing
• Maintain marketing calendars and coordinate promotions across multiple businesses

Website & E-Commerce Management

• Maintain and update company websites and e-commerce platforms
• Keep website content, promotions, banners, images, pricing, and product information accurate and current
• Review websites regularly for outdated content, incorrect pricing, broken links, missing images, or other issues
• Update product listings, descriptions, images, categories, promotional information, and other website content
• Coordinate website updates with the internal team
• Support product and inventory updates whenever required by the business
• Work with the team to add or update inventory, product information, pricing, images, descriptions, and related data across company systems
• Inventory and catalog responsibilities are considered part of the role and should be handled whenever needed as part of normal team operations

WordPress & Technical Skills – Strong Advantage

Candidates with website management experience will receive strong preference.

Experience with the following is highly desirable

• WordPress
• WooCommerce
• Website page builders
• Website content management
• Plugin management
• Basic website troubleshooting
• HTML
• CSS
• Basic JavaScript
• Basic coding or development experience
• Landing page creation
• Website speed and performance optimization
• Basic technical SEO

The ability to independently make basic website changes without relying on a developer for every update will be a major advantage.

Required Skills & Experience

Candidates should have strong practical experience in several of the following areas:

• Digital Marketing
• SEO
• Local SEO
• Social Media Marketing
• Paid Advertising
• Google Ads
• Meta Ads
• Facebook & Instagram Marketing
• Email Marketing
• SMS Marketing
• Content Marketing
• Graphic Design
• Website Management
• E-Commerce Management
• Product Catalog Management
• Google Business Profile Management
• Marketing Analytics

Ideal Candidate

We are looking for someone who

• Is currently based in Chandigarh or Mohali
• Is fully comfortable working 9:00 AM–6:00 PM U.S. Eastern Time
• Can manage multiple businesses and marketing platforms at the same time
• Has strong hands-on digital marketing experience
• Understands both organic and paid marketing
• Can independently execute campaigns, not just provide strategy
• Has strong written English
• Has excellent attention to detail
• Is highly organized and dependable
• Can manage deadlines and prioritize multiple tasks
• Can identify problems and opportunities without waiting for constant instructions
• Is comfortable working with product catalogs, website content, inventory data, and marketing platforms
• Is willing to support the team across related digital, website, e-commerce, and inventory responsibilities as needed
• Is comfortable learning new software and systems

Experience working with a U.S.-based company, digital marketing agency, e-commerce business, retail group, or multiple-client environment is highly preferred.

Important

This is not a social media-only role and not an SEO-only role.

The selected candidate will be expected to work across the company's complete digital marketing ecosystem, including:

SEO + Social Media + Email Marketing + SMS Marketing + Paid Advertising + Content Creation + Website Management + E-Commerce + Product & Inventory Updates

We are looking for someone who is flexible, technically capable, marketing-focused, and comfortable supporting multiple businesses as part of a team.

How to Apply

Please send your resume along with

• Current location
• Current and expected monthly salary
• Total years of digital marketing experience
• SEO experience and tools used
• Paid advertising platforms previously managed
• Social media platforms previously managed
• Email and SMS marketing platforms used
• WordPress / WooCommerce experience
• Any HTML, CSS, JavaScript, or coding experience
• Examples of websites, SEO results, social media campaigns, paid advertising campaigns, or marketing work
• Portfolio, if available
• Availability to start
• Confirmation that you are comfortable working 9:00 AM–6:00 PM U.S. Eastern Time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits

• Paid time off

Education

• Bachelor's (Required)

Experience

• Marketing: 2 years (Required)

Language

• English (Required)

Location

• Chandigarh, Chandigarh (Preferred)

Work Location: In person