Digital Marketing Specialist

Job Description

• We are looking for a results-driven Digital Marketing Specialist to plan, execute, manage, and optimize online marketing campaigns. The ideal candidate should have hands-on experience in paid advertising, social media marketing, SEO, content marketing, email marketing, and campaign analytics. The candidate should be comfortable working with data and using performance insights to improve marketing results.

Key Responsibilities

Digital Marketing Campaigns

• Plan and execute digital marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Monitor campaign performance and optimize campaigns to achieve business and marketing objectives.
• Manage advertising budgets and optimize spending for maximum return on investment (ROI).
• Develop strategies to improve lead generation, engagement, conversions, and online visibility.

Social Media Marketing

• Manage and grow the company's presence across Instagram, Facebook, LinkedIn, and other relevant social media platforms.
• Plan and coordinate social media content and campaigns.
• Monitor social media performance and audience engagement.

SEO & Content Marketing

• Optimize website content and blogs for search engine visibility.
• Implement on-page and off-page SEO activities.
• Conduct keyword research and use SEO tools to identify growth opportunities.
• Support content marketing initiatives to improve organic traffic and engagement.

Analytics & Performance Tracking

• Track and analyze digital campaign performance using Google Analytics, Meta Business Suite, and other marketing tools.
• Monitor key performance indicators and identify areas for improvement.
• Prepare weekly and monthly performance reports for stakeholders.
• Use data and performance insights to support marketing decisions.

Email Marketing & Automation

• Plan and manage email marketing campaigns.
• Work with email marketing and marketing automation platforms.
• Monitor campaign performance and improve engagement and conversion rates.

Creative & Team Coordination

• Coordinate with designers and content writers for marketing creatives, advertisements, social media content, and copy.
• Ensure marketing content and creatives are aligned with campaign objectives and brand requirements.

Market & Trend Monitoring

• Stay updated with the latest digital marketing trends, platform developments, algorithm changes, and marketing tools.
• Identify new opportunities and recommend suitable digital marketing strategies.

Education

Job Requirements

• Bachelor's degree in Marketing, Mass Communication, or a related field is preferred.

Technical Skills

• Hands-on experience with Google Ads.
• Hands-on experience with Meta Ads Manager.
• Knowledge of SEO tools such as SEMrush, Ahrefs, and Google Search Console.
• Working knowledge of Google Analytics and social media insights.
• Basic understanding of content marketing.
• Basic understanding of email marketing and automation tools such as Mailchimp and HubSpot.

Communication Skills

• Good written and verbal communication skills.
• Ability to coordinate effectively with designers, content writers, and other stakeholders.

Certification

• Google Ads or Digital Marketing certification is an added advantage.

Required Skills

• Digital Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Google Ads
• Meta Ads
• Social Media Marketing
• Lead Generation
• Performance Marketing

Preferred Candidate Profile

• Results-oriented and data-driven digital marketing professional.
• Strong hands-on experience with paid advertising and SEO.
• Comfortable managing multiple digital marketing channels.
• Able to analyze campaign data and make performance-based decisions.
• Good understanding of social media, content, email marketing, and marketing analytics.
• Strong communication, coordination, and problem-solving abilities.