Digital Marketing Specialist

Job Description Performance Marketing SpecialistLocation: Bhayander, MumbaiExperience: 3-6 YearsSalary: 35,000-45,000 per monthIndustry: Education / EdTech

hidden_mobile

vacancy@isbm.org.in

Key Responsibilities

• Plan and manage Google Ads and Meta Ads campaigns.
• Generate quality leads through paid marketing campaigns.
• Monitor campaign performance, CPL, ROI, and conversions.
• Optimize ad campaigns to improve lead quality and reduce costs.
• Conduct audience research, keyword research, and A/B testing.
• Prepare campaign performance reports and analytics.
• Manage remarketing campaigns and landing page optimization.

Requirements

• Graduate in Marketing or a related field.
• 3-6 years of experience in performance marketing.
• Hands-on experience with Google Ads, Meta Ads, and Google Analytics.
• Strong understanding of lead generation and campaign optimization.
• Good analytical skills and a target-oriented approach.
• Interested candidates can share their resumes