Digital Marketing Specialist

Company Description

GATH MEDIA (GATH PRODUCTIONS PRIVATE LIMITED) is a premier media, digital content creation, and marketing company based in Delhi, offering a wide range of creative and production services under one roof. The team specializes in creative conceptualization, scripting, brand identity, and end-to-end content production.

This role will primarily focus on Shotkut, GATH MEDIA’s fast-growing subsidiary. Shotkut is a premium stock video platform designed to empower creators, filmmakers, and brands globally with high-quality, authentic visual assets.

Role Description

As a Performance & Growth Marketing Specialist (Shotkut), you will take full ownership of driving user acquisition, platform traffic, and conversions for our stock video platform. This is a mid-level role for a data-driven marketer with 2–3 years of experience who can seamlessly bridge paid media execution with organic growth strategies.

In this role, you will manage end-to-end digital campaigns, scale our organic visibility, and mentor a small, ambitious team. You will ensure that all marketing initiatives align with Shotkut’s core brand strategy while collaborating closely with our in-house production, design, and product teams.

Day-to-Day Responsibilities

• Paid Media Execution: Plan, launch, and optimize high-ROAS ad campaigns across Meta Ads and Google Ads to drive platform sign-ups and subscriptions.
• SEO & Organic Growth: Own Shotkut’s search engine optimization strategy. Conduct keyword research, optimize on-page/technical SEO, and improve search result rankings to capture high-intent organic traffic.
• Team Mentorship: Supervise, guide, and accelerate the growth of 1–2 digital marketing interns, editors and graphic designers helping them execute tactical tasks effectively.
• Brand Strategy & Copywriting: Apply basic brand strategy principles to guide creative assets, ensuring ad copy, landing pages, and visual creatives resonate with creators and videographers.
• Web Analytics & Reporting: Track key performance indicators (KPIs) using Google Analytics and Meta Business Suite to generate actionable, data-backed insights for senior leadership.
• Cross-functional Collaboration: Work on-site in New Delhi, coordinating with GATH Media's production and design teams to source top-tier visual components for campaigns.

Qualifications

• Experience: 2–3 years of proven experience in digital marketing, specifically managing performance marketing campaigns (Google & Meta Ads) and SEO.
• Platform Knowledge: Deep understanding of e-commerce, SaaS, or digital marketplace/stock platforms is a massive advantage.
• Technical Skills: Strong proficiency in SEO tools (e.g. Google Search Console) and Web Analytics (Google Analytics 4, Meta Pixel tracking).
• Brand Awareness: A solid grasp of basic brand strategy, visual aesthetics, and content hooks that attract creative professionals.
• Communication: Exceptional written and verbal communication skills for ad copywriting and cross-team coordination.
• Education & Setup: Bachelor’s degree in Marketing, Communications, Media, or equivalent practical experience. Must be able to work full-time, on-site in New Delhi.

How to Apply

Interested candidates can apply directly through this LinkedIn posting. You can

also share your CV and a short portfolio highlighting your past Meta/Google Ads or SEO results directly with us at

support@shotkut.com