Digital Marketing Specialist

Department: Marketing

Qualification: MBA/ Certification in Digital Marketing

Experience: 4 to 6 years

Location: Badlapur

Responsibilities

• Build, plan and implement the overall digital marketing strategy alongwith the agencies.
• Stay up to date with the latest technology and best practices
• Manage and oversee various digital marketing channels
• Prepare and manage the digital marketing budget
• 100% ownership of social media handles and ensure incremental organic growth, lead generation from social media
• Suggest activities for improving the quality of online content
• Incharge of website maintenance and traffic on the website
• Track SEO(Search Engine Optimization) and Google Analytics metrics and provide reports
• Build an inbound marketing plan
• Research competitors and provide suggestions for improvement
• Keep abreast with industry and market trends and best practices
• Demonstrable experience in leading and managing lead generation campaigns in the sector, managing customer database, email marketing, social media, and/or display advertising campaigns aimed at lead generation
• Integrating offline marketing initiatives with digital campaigns to create a 360-degree experience